China Unicom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2203

SWOT Analysis of China Unicom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Unicom

Parent Company

China United Telecommunications Corporation Limited


Mobile Service Provider



Tagline/ Slogan

Have All Freely Connected ; Leading Communication's Future


World’s third biggest mobile provider



International and domestic long distance calls arena (GSM & CDMA), data and internet services, and other telecommunications value added businesses

Target Group

Family, Business, Youths


Unified strategy in the areas of branding, product offering, pricing, packaging, handset policy and customer service standards.

SWOT Analysis


1. Strong Customer Base of over 270 million broadband, GSM and CDMA subscribers
2. Wide Network across China
3. Strong Sales and Marketing Capabilities
4. Cloud Computing venture
5. Employee base of over 200,000


1. Lack of Geographic Diversification
2. Declining Operational Efficiency
3.Government Interventions


1. Strategic Alliances
2. Growing Broadband Market
3. Increasing Demand for 3G Technologies

4. Growth in Telecommunications Services


1. Competitive Pressure
2. Rapid Technological Changes
3.Focus on voice services & not data services



1.China Telecom
2.China Mobile

The table above concludes the China Unicom SWOT analysis along with its marketing and brand parameters.


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