Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of China Unicom analyses the brand by its strengths, weaknesses, opportunities & threats. In China Unicom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like China Unicom to benchmark its business & performance as compared to the competitors. China Unicom is one of the leading brands in the telecom service providers sector.
The table below lists the China Unicom SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Unicom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Have All Freely Connected ; Leading Communication's Future
World’s third biggest mobile provider
China Unicom STP
International and domestic long distance calls arena (GSM & CDMA), data and internet services, and other telecommunications value added businesses
Family, Business, Youths
Unified strategy in the areas of branding, product offering, pricing, packaging, handset policy and customer service standards.
SWOT Analysis of China Unicom
China Unicom Strengths
Below are the Strengths in the SWOT Analysis of China Unicom:
1. Strong Customer Base of over 270 million broadband, GSM and CDMA subscribers 2. Wide Network across China 3. Strong Sales and Marketing Capabilities 4. Cloud Computing venture 5. Employee base of over 200,000
China Unicom Weaknesses
Here are the weaknesses in the China Unicom SWOT Analysis:
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