China Unicom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of China Unicom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China Unicom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Unicom to benchmark its business & performance as compared to the competitors and industry. China Unicom is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Unicom competitors and includes China Unicom target market, segmentation, positioning & Unique Selling Proposition (USP).

China Unicom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
China Unicom Brand Analysis
Parent Company

China United Telecommunications Corporation Limited


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Have All Freely Connected ; Leading Communication's Future


World’s third biggest mobile provider

China Unicom STP
China Unicom Segmentation

International and domestic long distance calls arena (GSM & CDMA), data and internet services, and other telecommunications value added businesses

China Unicom Target Market

Family, Business, Youths

China Unicom Positioning

Unified strategy in the areas of branding, product offering, pricing, packaging, handset policy and customer service standards.

China Unicom SWOT Analysis
China Unicom Strengths

Below are the Strengths in the SWOT Analysis of China Unicom:

1. Strong Customer Base of over 270 million broadband, GSM and CDMA subscribers
2. Wide Network across China
3. Strong Sales and Marketing Capabilities
4. Cloud Computing venture
5. Employee base of over 200,000

China Unicom Weaknesses

Here are the weaknesses in the China Unicom SWOT Analysis:

1. Lack of Geographic Diversification
2. Declining Operational Efficiency
3.Government Interventions

China Unicom Opportunities

Following are the Opportunities in China Unicom SWOT Analysis:

1. Strategic Alliances
2. Growing Broadband Market
3. Increasing Demand for 3G Technologies

4. Growth in Telecommunications Services

China Unicom Threats

The threats in the SWOT Analysis of China Unicom are as mentioned:

1. Competitive Pressure
2. Rapid Technological Changes
3.Focus on voice services & not data services

China Unicom Competition

Below are the top 2 China Unicom competitors:

1.China Telecom
2.China Mobile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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