China Unicom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

China Unicom SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of China Unicom, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Unicom to benchmark its business & performance as compared to the competitors, and make strategic improvements. China Unicom is one of the leading brands in the telecom service providers sector.

The article below lists the China Unicom SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the China Unicom SWOT Analysis:

SWOT Analysis of China Unicom

For China Unicom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

China Unicom Strengths

The strengths of China Unicom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of China Unicom :

1. Strong Customer Base of over 270 million broadband, GSM and CDMA subscribers
2. Wide Network across China
3. Strong Sales and Marketing Capabilities
4. Cloud Computing venture
5. Employee base of over 200,000

China Unicom Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the China Unicom SWOT Analysis:

1. Lack of Geographic Diversification
2. Declining Operational Efficiency
3.Government Interventions

China Unicom Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in China Unicom SWOT Analysis:

1. Strategic Alliances
2. Growing Broadband Market
3. Increasing Demand for 3G Technologies

4. Growth in Telecommunications Services

China Unicom Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of China Unicom are as mentioned:

1. Competitive Pressure
2. Rapid Technological Changes
3.Focus on voice services & not data services

China Unicom Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of China Unicom:

1.China Telecom
2.China Mobile

Hence this concludes the China Unicom SWOT analysis.

Continue reading more about the brand/company.

About China Unicom

China Unicom Overview
Parent Company

China United Telecommunications Corporation Limited


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Have All Freely Connected ; Leading Communication's Future


World’s third biggest mobile provider

China Unicom STP

International and domestic long distance calls arena (GSM & CDMA), data and internet services, and other telecommunications value added businesses

Target Market

Family, Business, Youths


Unified strategy in the areas of branding, product offering, pricing, packaging, handset policy and customer service standards.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to China Unicom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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