KDDI SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1816

SWOT Analysis of KDDI with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kyocera, Toyota, TEPCO


Mobile Service Provider



Tagline/ Slogan

More Connected! More Diverse Values! More Global!


New Products and Global Strategy



Fixed Line business, Mobile business, and other business

Target Group

Mobile solutions and international telecommunication service, data centre services, and cable television services users


3M Strategy and the Global Strategy for presence & engagement

SWOT Analysis


1. Growing Subscriber Base across Japan and the world
2. Operational Efficiency
3. Strong Global Network with over 100 offices in over 26 countries
4. Strong R & D focus

5. Brand image thanks to CSR efforts especially post the earthquake in Japan
6. Global ICT solutions provided to customers in 170 countries


1. Concentrated Revenue from the US & Japan
2.Weak new demand for its wireless unit ‘AU’


1. Launch of New Service
2. Focus on Innovation
3. Growth in Telecommunications Services


1. Rapid Technological Changes
2. Intense Competition
3. Global Economic Slowdown



1. Kansai Electric
2. NTT
3. SoftBank Mobile

The table above concludes the KDDI SWOT analysis along with its marketing and brand parameters.


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