KDDI SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2191

SWOT Analysis of KDDI with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kyocera, Toyota, TEPCO


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

More Connected! More Diverse Values! More Global!


New Products and Global Strategy



Fixed Line business, Mobile business, and other business

Target Group

Mobile solutions and international telecommunication service, data centre services, and cable television services users


3M Strategy and the Global Strategy for presence & engagement

KDDI SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of KDDI :

1. Growing Subscriber Base across Japan and the world
2. Operational Efficiency
3. Strong Global Network with over 100 offices in over 26 countries
4. Strong R & D focus

5. Brand image thanks to CSR efforts especially post the earthquake in Japan
6. Global ICT solutions provided to customers in 170 countries


1. Concentrated Revenue from the US & Japan
2.Weak new demand for its wireless unit ‘AU’


1. Launch of New Service
2. Focus on Innovation
3. Growth in Telecommunications Services


1. Rapid Technological Changes
2. Intense Competition
3. Global Economic Slowdown

KDDI Competition


Below are the 3 main KDDI competitors :

1. Kansai Electric
2. NTT
3. SoftBank Mobile

The brandguide table above concludes the KDDI SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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