KDDI SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1995
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SWOT Analysis of KDDI with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KDDI

Parent Company

Kyocera, Toyota, TEPCO

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

More Connected! More Diverse Values! More Global!

USP

New Products and Global Strategy

KDDI STP

Segment

Fixed Line business, Mobile business, and other business

Target Group

Mobile solutions and international telecommunication service, data centre services, and cable television services users

Positioning

3M Strategy and the Global Strategy for presence & engagement

KDDI SWOT Analysis

Strengths

1. Growing Subscriber Base across Japan and the world
2. Operational Efficiency
3. Strong Global Network with over 100 offices in over 26 countries
4. Strong R & D focus

5. Brand image thanks to CSR efforts especially post the earthquake in Japan
6. Global ICT solutions provided to customers in 170 countries

Weaknesses

1. Concentrated Revenue from the US & Japan
2.Weak new demand for its wireless unit ‘AU’

Opportunities

1. Launch of New Service
2. Focus on Innovation
3. Growth in Telecommunications Services

Threats

1. Rapid Technological Changes
2. Intense Competition
3. Global Economic Slowdown

KDDI Competition

Competitors

1. Kansai Electric
2. NTT
3. SoftBank Mobile


The brandguide table above concludes the KDDI SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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