VimpelCom SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 3066

SWOT analysis of VimpelCom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In VimpelCom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like VimpelCom to benchmark its business & performance as compared to the competitors and industry. VimpelCom is one of the leading brands in the telecom service providers sector. The table below also lists the top VimpelCom competitors and elaborates VimpelCom market segmentation, target group, positioning & Unique Selling Proposition (USP).

VimpelCom SWOT, Competitors, Marketing STP & Brand analysis Table
VimpelCom Brand Analysis
Parent Company

VimpelCom Ltd


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Live on the Bright Side


The sixth largest mobile network operator in the world (by subscribers)

VimpelCom STP

Telecommunication services such as voice and data services through wired, wireless and broadband technologies

Target Group

Customers & Enterprises using wireless & broadband telecommunication services


Pan Russian and other regional Presence and stakes across multiple operators, providing well rounded communication services

VimpelCom SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of VimpelCom. Strengths are:

1. Strong Brand Equity through brands like Beeline, Kyivstar, Wind.
2. Global Reach with presence in Russia, Italy, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, US, Armenia, & Georgia
3. Leading Market Position in Russia and Italy
4. Over 210 million customers across 20 countries
5. Good branding and visibility through advertising


Here are the weaknesses in the VimpelCom SWOT Analysis:

1. Increasing Trade Account Receivables especially from the non-core countries other than Russia and Italy
2. Limited global presence as its penetration is majorly in Asia


Following are the Opportunities in VimpelCom SWOT Analysis:

1. Increasing Shift to 3G Services across the world
2. Rising Demand for Broadband Services
3. Growth in European Telecommunication Industry

4. Strategic Expansion through acquisitions


The threats in the SWOT Analysis of VimpelCom are as mentioned:

1. Stringent Regulatory Obligations in Russia and other geographies
2. Competitive Landscape with multiple competitors
3. Impact of Political and Economic Conditions globally

VimpelCom Competition

Below are the top 3 VimpelCom competitors:


The brandguide table above concludes the VimpelCom SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to VimpelCom. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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