VimpelCom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of VimpelCom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In VimpelCom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like VimpelCom to benchmark its business & performance as compared to the competitors and industry. VimpelCom is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top VimpelCom competitors and includes VimpelCom target market, segmentation, positioning & Unique Selling Proposition (USP).

VimpelCom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
VimpelCom Brand Analysis
Parent Company

VimpelCom Ltd


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Live on the Bright Side


The sixth largest mobile network operator in the world (by subscribers)

VimpelCom STP
VimpelCom Segmentation

Telecommunication services such as voice and data services through wired, wireless and broadband technologies

VimpelCom Target Market

Customers & Enterprises using wireless & broadband telecommunication services

VimpelCom Positioning

Pan Russian and other regional Presence and stakes across multiple operators, providing well rounded communication services

VimpelCom SWOT Analysis
VimpelCom Strengths

Below are the Strengths in the SWOT Analysis of VimpelCom:

1. Strong Brand Equity through brands like Beeline, Kyivstar, Wind.
2. Global Reach with presence in Russia, Italy, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, US, Armenia, & Georgia
3. Leading Market Position in Russia and Italy
4. Over 210 million customers across 20 countries
5. Good branding and visibility through advertising

VimpelCom Weaknesses

Here are the weaknesses in the VimpelCom SWOT Analysis:

1. Increasing Trade Account Receivables especially from the non-core countries other than Russia and Italy
2. Limited global presence as its penetration is majorly in Asia

VimpelCom Opportunities

Following are the Opportunities in VimpelCom SWOT Analysis:

1. Increasing Shift to 3G Services across the world
2. Rising Demand for Broadband Services
3. Growth in European Telecommunication Industry

4. Strategic Expansion through acquisitions

VimpelCom Threats

The threats in the SWOT Analysis of VimpelCom are as mentioned:

1. Stringent Regulatory Obligations in Russia and other geographies
2. Competitive Landscape with multiple competitors
3. Impact of Political and Economic Conditions globally

VimpelCom Competition

Below are the top 3 VimpelCom competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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