Chunghwa Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1519

SWOT Analysis of Chunghwa Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chunghwa Telecom

Parent Company

Directorate General of Telecommunications(Taiwan government)


Mobile Service Provider



Tagline/ Slogan

Always Ahead


Largest telecommunication service provider in Taiwan and one of the largest in Asia in terms of revenue.



Fixed line services such as local, domestic long distance and international long distance telephone services, cellular services, and Internet and data services

Target Group

Users (Individual & Corporate) of above and of HiNet, FTTx services, Asymmetric Digital Subscriber Line (ADSL) services and leased line services


Taiwan’s largest provider of fixed line services, mobile services, broadband access service, and Internet service.

SWOT Analysis


1. Leading Market Position in Taiwan
2. Broad Network of Coverage across the country
3. Excellent advertising and marketing with huge customer base
4. Has won several awards for its services to customers
5. One of Taiwan’s largest provider of fixed line services, mobile services, broadband access service and Internet service
6. Over 25,000 employees serve around 30 million customers


1. Taiwan-Centric Business
2. Limited global penetration


1. Increasing Demand for 3G Technologies
2. Growth in Telecommunications Services across the Asia-Pacific region
3. Strategic Acquisitions and Alliances possibilities


1. Global Economic Slowdown causing pricing pressures
2. Competitive Pressure due to newer competitors
3. Rapid Technological Changes



1.Taiwan Mobile

The table above concludes the Chunghwa Telecom SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Chunghwa Telecom. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: