Portugal Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2275

SWOT Analysis of Portugal Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Portugal Telecom

Parent Company

Espírito Santo Financial Group


Mobile Service Provider



Tagline/ Slogan

A customer-oriented innovative company


Largest telecommunications service provider in Portugal



The company operates in the areas of fixed, mobile and multimedia communications, information systems, research and development, satellite communications and international investments.

Target Group

Corporates and individuals looking for telephony, internet, TV services


A company which serves the best telecom services to its customers

SWOT Analysis


1. Extensive Offerings for the customers
2. Strong Operating Margin helping to boost revenues
3. Increasing Liquidity helping the company tide over operating challenges
4. Services present in countries like Cape Verde, Mozambique, Timor, Angola, Kenya, China, Brazil, S. Tomé and Príncipe and Namíbia.
5. The company has active involvement in CSR, areas of education, environment, culture and sport.


1. Declining Market Share in Sector with growing competition in its core markets of Portugal, Brazil, Angola, Cape Verde, China, Morocco, and Timor regions
2. Global reach across the world is low compared to leading players


1. Growth in Telecommunications Services across its major markets
2. Demand for Mobile Broadband from its customers and businesses
3. Strategic Agreements and Acquisitions helping to cater to newer markets


1. Intense Competition in its traditional markets
2. Rapid Technological Changes making the need for constant upgrade
3. Global Economic Slowdown affecting per customer revenues



2. Deutsche Telekom
3. Brasil Telecom

The table above concludes the Portugal Telecom SWOT analysis along with its marketing and brand parameters.


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