SWOT analysis of Portugal Telecom analyses the brand by its strengths, weaknesses, opportunities & threats. In Portugal Telecom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Portugal Telecom to benchmark its business & performance as compared to the competitors. Portugal Telecom is one of the leading brands in the telecom service providers sector.
The table below lists the Portugal Telecom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Portugal Telecom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Portugal Telecom Brand Analysis | |
---|---|
Parent Company |
Espírito Santo Financial Group |
Category |
Mobile Service Provider |
Sector | |
Tagline/ Slogan |
A customer-oriented innovative company |
USP |
Largest telecommunications service provider in Portugal |
Portugal Telecom STP | |
Segment |
The company operates in the areas of fixed, mobile and multimedia communications, information systems, research and development, satellite communications and international investments. |
Target Group |
Corporates and individuals looking for telephony, internet, TV services |
Positioning |
A company which serves the best telecom services to its customers |
SWOT Analysis of Portugal Telecom | |
Portugal Telecom Strengths |
Below are the Strengths in the SWOT Analysis of Portugal Telecom: 1. Extensive Offerings for the customers |
Portugal Telecom Weaknesses |
Here are the weaknesses in the Portugal Telecom SWOT Analysis: 1. Declining Market Share in Sector with growing competition in its core markets of Portugal, Brazil, Angola, Cape Verde, China, Morocco, and Timor regions |
Portugal Telecom Opportunities |
Following are the Opportunities in Portugal Telecom SWOT Analysis: 1. Growth in Telecommunications Services across its major markets |
Portugal Telecom Threats |
The threats in the SWOT Analysis of Portugal Telecom are as mentioned: 1. Intense Competition in its traditional markets |
Portugal Telecom Competition | |
Portugal Telecom Competitors |
Below are the top 3 competitors of Portugal Telecom: 1.Telefonica |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Portugal Telecom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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