Portugal Telecom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Portugal Telecom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Portugal Telecom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Portugal Telecom to benchmark its business & performance as compared to the competitors and industry. Portugal Telecom is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Portugal Telecom competitors and includes Portugal Telecom target market, segmentation, positioning & Unique Selling Proposition (USP).

Portugal Telecom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Portugal Telecom Brand Analysis
Parent Company

Espírito Santo Financial Group

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

A customer-oriented innovative company

USP

Largest telecommunications service provider in Portugal

Portugal Telecom STP
Portugal Telecom Segmentation

The company operates in the areas of fixed, mobile and multimedia communications, information systems, research and development, satellite communications and international investments.

Portugal Telecom Target Market

Corporates and individuals looking for telephony, internet, TV services

Portugal Telecom Positioning

A company which serves the best telecom services to its customers

Portugal Telecom SWOT Analysis
Portugal Telecom Strengths

Below are the Strengths in the SWOT Analysis of Portugal Telecom:

1. Extensive Offerings for the customers
2. Strong Operating Margin helping to boost revenues
3. Increasing Liquidity helping the company tide over operating challenges
4. Services present in countries like Cape Verde, Mozambique, Timor, Angola, Kenya, China, Brazil, S. Tomé and Príncipe and Namíbia.
5. The company has active involvement in CSR, areas of education, environment, culture and sport.

Portugal Telecom Weaknesses

Here are the weaknesses in the Portugal Telecom SWOT Analysis:

1. Declining Market Share in Sector with growing competition in its core markets of Portugal, Brazil, Angola, Cape Verde, China, Morocco, and Timor regions
2. Global reach across the world is low compared to leading players

Portugal Telecom Opportunities

Following are the Opportunities in Portugal Telecom SWOT Analysis:

1. Growth in Telecommunications Services across its major markets
2. Demand for Mobile Broadband from its customers and businesses
3. Strategic Agreements and Acquisitions helping to cater to newer markets

Portugal Telecom Threats

The threats in the SWOT Analysis of Portugal Telecom are as mentioned:

1. Intense Competition in its traditional markets
2. Rapid Technological Changes making the need for constant upgrade
3. Global Economic Slowdown affecting per customer revenues

Portugal Telecom Competition
Competitors

Below are the top 3 Portugal Telecom competitors:

1.Telefonica
2. Deutsche Telekom
3. Brasil Telecom


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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