Portugal Telecom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Portugal Telecom analyses the brand by its strengths, weaknesses, opportunities & threats. In Portugal Telecom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Portugal Telecom to benchmark its business & performance as compared to the competitors. Portugal Telecom is one of the leading brands in the telecom service providers sector.

The table below lists the Portugal Telecom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Portugal Telecom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Portugal Telecom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Portugal Telecom Brand Analysis
Parent Company

Espírito Santo Financial Group


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

A customer-oriented innovative company


Largest telecommunications service provider in Portugal

Portugal Telecom STP

The company operates in the areas of fixed, mobile and multimedia communications, information systems, research and development, satellite communications and international investments.

Target Group

Corporates and individuals looking for telephony, internet, TV services


A company which serves the best telecom services to its customers

SWOT Analysis of Portugal Telecom
Portugal Telecom Strengths

Below are the Strengths in the SWOT Analysis of Portugal Telecom:

1. Extensive Offerings for the customers
2. Strong Operating Margin helping to boost revenues
3. Increasing Liquidity helping the company tide over operating challenges
4. Services present in countries like Cape Verde, Mozambique, Timor, Angola, Kenya, China, Brazil, S. Tomé and Príncipe and Namíbia.
5. The company has active involvement in CSR, areas of education, environment, culture and sport.

Portugal Telecom Weaknesses

Here are the weaknesses in the Portugal Telecom SWOT Analysis:

1. Declining Market Share in Sector with growing competition in its core markets of Portugal, Brazil, Angola, Cape Verde, China, Morocco, and Timor regions
2. Global reach across the world is low compared to leading players

Portugal Telecom Opportunities

Following are the Opportunities in Portugal Telecom SWOT Analysis:

1. Growth in Telecommunications Services across its major markets
2. Demand for Mobile Broadband from its customers and businesses
3. Strategic Agreements and Acquisitions helping to cater to newer markets

Portugal Telecom Threats

The threats in the SWOT Analysis of Portugal Telecom are as mentioned:

1. Intense Competition in its traditional markets
2. Rapid Technological Changes making the need for constant upgrade
3. Global Economic Slowdown affecting per customer revenues

Portugal Telecom Competition
Portugal Telecom Competitors

Below are the top 3 competitors of Portugal Telecom:

2. Deutsche Telekom
3. Brasil Telecom

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Portugal Telecom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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