Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Portugal Telecom analyses the brand by its strengths, weaknesses, opportunities & threats. In Portugal Telecom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Portugal Telecom to benchmark its business & performance as compared to the competitors. Portugal Telecom is one of the leading brands in the telecom service providers sector.
The table below lists the Portugal Telecom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Portugal Telecom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Largest telecommunications service provider in Portugal
Portugal Telecom STP
The company operates in the areas of fixed, mobile and multimedia communications, information systems, research and development, satellite communications and international investments.
Corporates and individuals looking for telephony, internet, TV services
A company which serves the best telecom services to its customers
SWOT Analysis of Portugal Telecom
Portugal Telecom Strengths
Below are the Strengths in the SWOT Analysis of Portugal Telecom:
1. Extensive Offerings for the customers 2. Strong Operating Margin helping to boost revenues 3. Increasing Liquidity helping the company tide over operating challenges 4. Services present in countries like Cape Verde, Mozambique, Timor, Angola, Kenya, China, Brazil, S. Tomé and Príncipe and Namíbia. 5. The company has active involvement in CSR, areas of education, environment, culture and sport.
Portugal Telecom Weaknesses
Here are the weaknesses in the Portugal Telecom SWOT Analysis:
1. Declining Market Share in Sector with growing competition in its core markets of Portugal, Brazil, Angola, Cape Verde, China, Morocco, and Timor regions 2. Global reach across the world is low compared to leading players
Portugal Telecom Opportunities
Following are the Opportunities in Portugal Telecom SWOT Analysis:
1. Growth in Telecommunications Services across its major markets 2. Demand for Mobile Broadband from its customers and businesses 3. Strategic Agreements and Acquisitions helping to cater to newer markets
Portugal Telecom Threats
The threats in the SWOT Analysis of Portugal Telecom are as mentioned:
1. Intense Competition in its traditional markets 2. Rapid Technological Changes making the need for constant upgrade 3. Global Economic Slowdown affecting per customer revenues
Portugal Telecom Competition
Portugal Telecom Competitors
Below are the top 3 competitors of Portugal Telecom:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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