Portugal Telecom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Espírito Santo Financial Group

Mobile Service Provider

Telecom Service Providers

A customer-oriented innovative company

Largest telecommunications service provider in Portugal

The company operates in the areas of fixed, mobile and multimedia communications, information systems, research and development, satellite communications and international investments.

Corporates and individuals looking for telephony, internet, TV services

A company which serves the best telecom services to its customers

Below are the Strengths in the SWOT Analysis of Portugal Telecom:

1. Extensive Offerings for the customers
2. Strong Operating Margin helping to boost revenues
3. Increasing Liquidity helping the company tide over operating challenges
4. Services present in countries like Cape Verde, Mozambique, Timor, Angola, Kenya, China, Brazil, S. Tomé and Príncipe and Namíbia.
5. The company has active involvement in CSR, areas of education, environment, culture and sport.

Here are the weaknesses in the Portugal Telecom SWOT Analysis:

1. Declining Market Share in Sector with growing competition in its core markets of Portugal, Brazil, Angola, Cape Verde, China, Morocco, and Timor regions
2. Global reach across the world is low compared to leading players

Following are the Opportunities in Portugal Telecom SWOT Analysis:

1. Growth in Telecommunications Services across its major markets
2. Demand for Mobile Broadband from its customers and businesses
3. Strategic Agreements and Acquisitions helping to cater to newer markets

The threats in the SWOT Analysis of Portugal Telecom are as mentioned:

1. Intense Competition in its traditional markets
2. Rapid Technological Changes making the need for constant upgrade
3. Global Economic Slowdown affecting per customer revenues

Below are the top 3 Portugal Telecom competitors:

1.Telefonica
2. Deutsche Telekom
3. Brasil Telecom