Telekom Austria SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2716

SWOT analysis of Telekom Austria analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Telekom Austria SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telekom Austria to benchmark its business & performance as compared to the competitors and industry. Telekom Austria is one of the leading brands in the telecom service providers sector. The table below also lists the top Telekom Austria competitors and elaborates Telekom Austria market segmentation, target group, positioning & Unique Selling Proposition (USP).

Telekom Austria SWOT, Competitors, Marketing STP & Brand analysis Table
Telekom Austria Brand Analysis
Parent Company

The Telekom Austria Group


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Transformation and Growth


The Telekom Austria Group is the largest telecommunications company in Austria and is successfully positioned on international markets.

Telekom Austria STP

Voice telephony, broadband, data, TV and attractive ICT services and solutions.

Target Group

It serves retail, residential, business and SME customers as well as wholesale operators in Austria, Belarus, Bulgaria, Croatia,

Slovenia, Liechtenstein, Serbia and Macedonia.


Majorly serving Austria & Czech Republic in fixed line telephony, along with the wireline segment comprising data and IT solutions, Internet access and media, value-added and wholesale services.

Telekom Austria SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Telekom Austria. Strengths are:

1. Leading Market Position in Austria and neighboring nations
2. Increasing Customer Base across its markets
3. Operational Efficiency helping to sustain good margins
4. Approx 16,000 employees form the backbone of the company operations
5. Operations in over 8 countries in Eastern Europe


Here are the weaknesses in the Telekom Austria SWOT Analysis:

1. Limited penetration in western Europe and other countries compared to other big telecom players
2. Declining Performance in the Bulgaria Segment


Following are the Opportunities in Telekom Austria SWOT Analysis:

1. Strategic Acquisitions helping to widen markets
2. Predicted high mobile data growth
3. Increasing Demand for 3G Technologies


The threats in the SWOT Analysis of Telekom Austria are as mentioned:

1. Intense Competition causing pricing pressures
2. Reduction in Roaming Tariffs reducing returns
3. Global Economic Slowdown impacting growth

Telekom Austria Competition

Below are the top 3 Telekom Austria competitors:

1. Deutsche Telekom
2. France Télécom

The brandguide table above concludes the Telekom Austria SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telekom Austria. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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