Telekom Austria SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2307

SWOT Analysis of Telekom Austria with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telekom Austria

Parent Company

The Telekom Austria Group


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Transformation and Growth


The Telekom Austria Group is the largest telecommunications company in Austria and is successfully positioned on international markets.

Telekom Austria STP


Voice telephony, broadband, data, TV and attractive ICT services and solutions.

Target Group

It serves retail, residential, business and SME customers as well as wholesale operators in Austria, Belarus, Bulgaria, Croatia,

Slovenia, Liechtenstein, Serbia and Macedonia.


Majorly serving Austria & Czech Republic in fixed line telephony, along with the wireline segment comprising data and IT solutions, Internet access and media, value-added and wholesale services.

Telekom Austria SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Telekom Austria :

1. Leading Market Position in Austria and neighboring nations
2. Increasing Customer Base across its markets
3. Operational Efficiency helping to sustain good margins
4. Approx 16,000 employees form the backbone of the company operations
5. Operations in over 8 countries in Eastern Europe


1. Limited penetration in western Europe and other countries compared to other big telecom players
2. Declining Performance in the Bulgaria Segment


1. Strategic Acquisitions helping to widen markets
2. Predicted high mobile data growth
3. Increasing Demand for 3G Technologies


1. Intense Competition causing pricing pressures
2. Reduction in Roaming Tariffs reducing returns
3. Global Economic Slowdown impacting growth

Telekom Austria Competition


Below are the 3 main Telekom Austria competitors :

1. Deutsche Telekom
2. France Télécom

The brandguide table above concludes the Telekom Austria SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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