TDC Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2161

SWOT Analysis of TDC Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TDC Telecom

Parent Company

Nordic Telephone Company


Mobile Service Provider



Tagline/ Slogan

Communicating anytime anywhere


TDC is the largest telephone company in Denmark with approx. 9 million customer relations within telephony, broadband, and television.



Landline telephony, landline broadband, mobile telephony, mobile broadband and pay-TV services.

Target Group

The company provides telecommunications solutions for small, medium and large businesses as well as public institutions


It provides communications services primarily in Denmark and the Nordic countries.

SWOT Analysis


1. Robust Infrastructure in Denmark, Sweden, Norway and Finland
2. Market Leadership in its operational markets
3. Increasing Return on Equity thanks to innovative strategies
4. It also has sub-brands like CompanyMobile, Dansk Kabel TV, FastTV, Fullrate, M1, NetDesign, Onfone, Telmore, Unotel and YouSee.
5. An employee base of over 10,000+


1. Denmark-Centric Operations leading to myopic strategies
2. Dependence on Limited Number of Distributors for its services and products


1. Business Combinations that help serve a myriad of customer base
2. Strategic Divestiture helping to boost financial structuring
3. Increasing Demand for 3G Technologies across Europe


1. Global Economic Uncertainties causing slow growth
2. High Competition leading to pricing pressures
3. Risks Associated with International Business due to rising uncertainties




The table above concludes the TDC Telecom SWOT analysis along with its marketing and brand parameters.


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