TDC Telecom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TDC Telecom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TDC Telecom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TDC Telecom to benchmark its business & performance as compared to the competitors and industry. TDC Telecom is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TDC Telecom competitors and includes TDC Telecom target market, segmentation, positioning & Unique Selling Proposition (USP).

TDC Telecom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TDC Telecom Brand Analysis
Parent Company

Nordic Telephone Company


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Communicating anytime anywhere


TDC is the largest telephone company in Denmark with approx. 9 million customer relations within telephony, broadband, and television.

TDC Telecom STP
TDC Telecom Segmentation

Landline telephony, landline broadband, mobile telephony, mobile broadband and pay-TV services.

TDC Telecom Target Market

The company provides telecommunications solutions for small, medium and large businesses as well as public institutions

TDC Telecom Positioning

It provides communications services primarily in Denmark and the Nordic countries.

TDC Telecom SWOT Analysis
TDC Telecom Strengths

Below are the Strengths in the SWOT Analysis of TDC Telecom:

1. Robust Infrastructure in Denmark, Sweden, Norway and Finland
2. Market Leadership in its operational markets
3. Increasing Return on Equity thanks to innovative strategies
4. It also has sub-brands like CompanyMobile, Dansk Kabel TV, FastTV, Fullrate, M1, NetDesign, Onfone, Telmore, Unotel and YouSee.
5. An employee base of over 10,000+

TDC Telecom Weaknesses

Here are the weaknesses in the TDC Telecom SWOT Analysis:

1. Denmark-Centric Operations leading to myopic strategies
2. Dependence on Limited Number of Distributors for its services and products

TDC Telecom Opportunities

Following are the Opportunities in TDC Telecom SWOT Analysis:

1. Business Combinations that help serve a myriad of customer base
2. Strategic Divestiture helping to boost financial structuring
3. Increasing Demand for 3G Technologies across Europe

TDC Telecom Threats

The threats in the SWOT Analysis of TDC Telecom are as mentioned:

1. Global Economic Uncertainties causing slow growth
2. High Competition leading to pricing pressures
3. Risks Associated with International Business due to rising uncertainties

TDC Telecom Competition

Below are the top 3 TDC Telecom competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TDC Telecom. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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