Bezeq SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2173

SWOT analysis of Bezeq analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bezeq is one of the leading brands in the telecom service providers sector. The table below also lists the top Bezeq competitors and elaborates Bezeq segmentation, targeting, positioning & USP.

Bezeq SWOT, Competitors, Marketing STP & Brand analysis Table
Bezeq Brand Analysis
Parent Company

Apax-Saban-Arkin investment group

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

There is no place like home

USP

The most dominant provider of telephone services in Israel

Bezeq STP
Segment

It services 5 principal segments of operations that are

  • Fixed-Line Domestic Communications;
  • Cellular Radio Telephone;
  • International Communications,
  • Internet Services and NEP and;
  • Multi-Channel Television
Target Group

It targets Enterprises as well as Individuals

Positioning

Bezeq is Israel’s largest and leading telecommunications group. The companies that make up the Bezeq Group offer the full range of telecom services – domestic and international, fixed and mobile, high-speed Internet, transmission, and more.

Bezeq SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bezeq. Strengths are:

1. Wide Range of Service Portfolio reaching wider customer base
2. Strong Network Infrastructure helping to provide good service
3. Increased Revenues over the years

Weaknesses

Here are the weaknesses in the Bezeq SWOT Analysis:

1. Litigations impacting brand equity

Opportunities

Following are the Opportunities in Bezeq SWOT Analysis:

1. Growth in Telecommunications Services
2. Increasing Demand for 3G/4G in the region
3. Key New Products Launch helping to reach wider customers

Threats

The threats in the SWOT Analysis of Bezeq are as mentioned:

1. Substitutes for Bezeq International Products
2. Rapid Technological Changes needing capital infusion
3. Regulatory Environment restricting growth

Bezeq Competition
Competitors

Below are the top 3 Bezeq competitors:

1.Cellcom
2.Orange
3.Hot

The brandguide table above concludes the Bezeq SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bezeq. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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