Bezeq SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2038

SWOT Analysis of Bezeq with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bezeq Israeli Telecom

Parent Company

Apax-Saban-Arkin investment group


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

There is no place like home


The most dominant provider of telephone services in Israel

Bezeq STP


It services 5 principal segments of operations that are

  • Fixed-Line Domestic Communications;
  • Cellular Radio Telephone;
  • International Communications,
  • Internet Services and NEP and;
  • Multi-Channel Television

Target Group

It targets Enterprises as well as Individuals


Bezeq is Israel’s largest and leading telecommunications group. The companies that make up the Bezeq Group offer the full range of telecom services – domestic and international, fixed and mobile, high-speed Internet, transmission, and more.

Bezeq SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bezeq :

1. Wide Range of Service Portfolio reaching wider customer base
2. Strong Network Infrastructure helping to provide good service
3. Increased Revenues over the years


1. Litigations impacting brand equity


1. Growth in Telecommunications Services
2. Increasing Demand for 3G/4G in the region
3. Key New Products Launch helping to reach wider customers


1. Substitutes for Bezeq International Products
2. Rapid Technological Changes needing capital infusion
3. Regulatory Environment restricting growth

Bezeq Competition


Below are the 3 main Bezeq competitors :


The brandguide table above concludes the Bezeq SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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