Bezeq SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2231

SWOT analysis of Bezeq analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bezeq SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bezeq to benchmark its business & performance as compared to the competitors and industry. Bezeq is one of the leading brands in the telecom service providers sector. The table below also lists the top Bezeq competitors and elaborates Bezeq market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bezeq SWOT, Competitors, Marketing STP & Brand analysis Table
Bezeq Brand Analysis
Parent Company

Apax-Saban-Arkin investment group


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

There is no place like home


The most dominant provider of telephone services in Israel

Bezeq STP

It services 5 principal segments of operations that are

  • Fixed-Line Domestic Communications;
  • Cellular Radio Telephone;
  • International Communications,
  • Internet Services and NEP and;
  • Multi-Channel Television
Target Group

It targets Enterprises as well as Individuals


Bezeq is Israel’s largest and leading telecommunications group. The companies that make up the Bezeq Group offer the full range of telecom services – domestic and international, fixed and mobile, high-speed Internet, transmission, and more.

Bezeq SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bezeq. Strengths are:

1. Wide Range of Service Portfolio reaching wider customer base
2. Strong Network Infrastructure helping to provide good service
3. Increased Revenues over the years


Here are the weaknesses in the Bezeq SWOT Analysis:

1. Litigations impacting brand equity


Following are the Opportunities in Bezeq SWOT Analysis:

1. Growth in Telecommunications Services
2. Increasing Demand for 3G/4G in the region
3. Key New Products Launch helping to reach wider customers


The threats in the SWOT Analysis of Bezeq are as mentioned:

1. Substitutes for Bezeq International Products
2. Rapid Technological Changes needing capital infusion
3. Regulatory Environment restricting growth

Bezeq Competition

Below are the top 3 Bezeq competitors:


The brandguide table above concludes the Bezeq SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bezeq. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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