Cantv SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1132

SWOT Analysis of Cantv with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Compania Anonima Nacional Telefonos de Venezuela


Mobile Service Provider



Tagline/ Slogan

"Mueve la Fibra Nacional" - "National Fiber Move"


One of the first telephone service enterprises in Venezuela



It provides services in following segments to Enterprises and Individuals

  • telecommunications and information technology services
  • wireless communications
  • internet access
  • television service over

Target Group

Enterprise and Individuals


Venenzuela’s first and largest telecom provider

SWOT Analysis


1. Wide Range of Services helping to serve all types of customers
2. Center for Communication helping to improve services
3. Incremental operating income helping to give good returns
4. Strong position in Market – Venezuela


1. Lack of Autonomy causing strategic stranglehold


1. New Plans and VAS helping to increase RPU
2. Modified Yellow Page Portal attracting more customers
3. MTT Network helping to serve a wider customer base


1. Intense Competition causing pricing pressures
2. Telecommunication Threats in terms of rapidly changing technology
3. Decline in Telecommunication Sector – Venezuela



1. Telefónica
2. Telvenco

The table above concludes the Cantv SWOT analysis along with its marketing and brand parameters.


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