Cantv SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1293
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SWOT Analysis of Cantv with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cantv

Parent Company

Compania Anonima Nacional Telefonos de Venezuela

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

"Mueve la Fibra Nacional" - "National Fiber Move"

USP

One of the first telephone service enterprises in Venezuela

Cantv STP

Segment

It provides services in following segments to Enterprises and Individuals

  • telecommunications and information technology services
  • wireless communications
  • internet access
  • television service over

Target Group

Enterprise and Individuals

Positioning

Venenzuela’s first and largest telecom provider

Cantv SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cantv :

1. Wide Range of Services helping to serve all types of customers
2. Center for Communication helping to improve services
3. Incremental operating income helping to give good returns
4. Strong position in Market – Venezuela

Weaknesses

1. Lack of Autonomy causing strategic stranglehold

Opportunities

1. New Plans and VAS helping to increase RPU
2. Modified Yellow Page Portal attracting more customers
3. MTT Network helping to serve a wider customer base

Threats

1. Intense Competition causing pricing pressures
2. Telecommunication Threats in terms of rapidly changing technology
3. Decline in Telecommunication Sector – Venezuela

Cantv Competition

Competitors

Below are the 2 main Cantv competitors :

1. Telefónica
2. Telvenco


The brandguide table above concludes the Cantv SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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