Cantv SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1379

SWOT Analysis of Cantv with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Compania Anonima Nacional Telefonos de Venezuela


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

"Mueve la Fibra Nacional" - "National Fiber Move"


One of the first telephone service enterprises in Venezuela

Cantv STP


It provides services in following segments to Enterprises and Individuals

  • telecommunications and information technology services
  • wireless communications
  • internet access
  • television service over

Target Group

Enterprise and Individuals


Venenzuela’s first and largest telecom provider

Cantv SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cantv :

1. Wide Range of Services helping to serve all types of customers
2. Center for Communication helping to improve services
3. Incremental operating income helping to give good returns
4. Strong position in Market – Venezuela


1. Lack of Autonomy causing strategic stranglehold


1. New Plans and VAS helping to increase RPU
2. Modified Yellow Page Portal attracting more customers
3. MTT Network helping to serve a wider customer base


1. Intense Competition causing pricing pressures
2. Telecommunication Threats in terms of rapidly changing technology
3. Decline in Telecommunication Sector – Venezuela

Cantv Competition


Below are the 2 main Cantv competitors :

1. Telefónica
2. Telvenco

The brandguide table above concludes the Cantv SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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