Hellenic Telecom OTE SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2371

SWOT analysis of Hellenic Telecom OTE analyses the brand/company with its strengths, weaknesses, opportunities & threats. Hellenic Telecom OTE is one of the leading brands in the telecom service providers sector. The table below also lists the top Hellenic Telecom OTE competitors and elaborates Hellenic Telecom OTE segmentation, targeting, positioning & USP.

Hellenic Telecom OTE

Parent Company

Hellenic Telecommunications Organization S.A

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Become customers first choice

USP

One of the largest telecom groups in South Eastern Europe.

Hellenic Telecom OTE STP

Segment

The company offers

  • digital network (ISDN),
  • value added services,
  • internet
  • ADSL
  • IP Services
  • Public Telephony

To Enterprises and Individuals

Target Group

Enterprises and Individuals

Positioning

It offers broadband services, fixed and mobile telephony, and high-speed data communications and leased lines services along with satellite communications, real-estate and professional training.

Hellenic Telecom OTE SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hellenic Telecom OTE. Strengths are:

1. Market Leadership in Southeast Europe
2. Greece Mobile Operations giving high returns
3. Extended Network of Infrastructure providing good reach

Weaknesses

Here are the weaknesses in the Hellenic Telecom OTE SWOT Analysis:

1. Declining Operational Performance impacting returns
2. Declining Liquidity impacting company’s strategies

Opportunities

Following are the Opportunities in Hellenic Telecom OTE SWOT Analysis:

1. Increasing Demand for 3G Technologies across markets
2. Growth in Telecommunications Services
3. Mobile Data Growth helping to increase revenues

Threats

The threats in the SWOT Analysis of Hellenic Telecom OTE are as mentioned:

1. Foreign Exchange Risks causing fluctuating fortunes
2. Intense Competition leading to price wars
3. Global Economic Conditions impacting revenues

Hellenic Telecom OTE Competition

Competitors

Below are the top 3 Hellenic Telecom OTE competitors:

1.Cosmote
2.Vodafone
3.Wind


The brandguide table above concludes the Hellenic Telecom OTE SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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