NII Holdings SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1630
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SWOT Analysis of NII Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NII Holdings

Parent Company

NII Holdings, Inc

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Your world. Now

USP

NII Holdings, is a Fortune 500 and Barron’s 500 company

NII Holdings STP

Segment

Internet, 3G and telecom service provider

Target Group

Corporate and Individual

Positioning

provider of fully-integrated mobile communication services, focused on providing businesses and high value consumers in Latin America with differentiated products, excellent customer service and an expanding network footprint.

NII Holdings SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NII Holdings. Strengths are:

1. Asset leverage helping it to have good returns for its capital.
2. Strong brand equity helping to have top of the mind recall.
3. Market share leadership in its base markets.
4. Strong financial position helping to infuse regular capital.

Weaknesses

Here are the weaknesses of NII Holdings :

1. Not diversified in terms of services and products.
2. Low R&D investments impacting launch of new products & services.

Opportunities

Following are the Opportunities of NII Holdings :

1. Acquisitions which would help to reach a bigger base.
2. Emerging markets and expansion abroad helping to diversify geographical reach.
3. Product and services expansion helping to serve wider customer range.

Threats

The threats of NII Holdings are as mentioned :

1. Economic slowdown impacting returns.
2. Exchange rate fluctuations causing unprecedented revenue impact.
3. Price wars & Competition causing RPU squeeze

NII Holdings Competition

Competitors

Below are the 3 main NII Holdings competitors :

1. Telefónica
2. América Móvil
3. Telecom Italia


The brandguide table above concludes the NII Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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