NII Holdings SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1321

SWOT Analysis of NII Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NII Holdings

Parent Company

NII Holdings, Inc


Mobile Service Provider



Tagline/ Slogan

Your world. Now


NII Holdings, is a Fortune 500 and Barron’s 500 company



Internet, 3G and telecom service provider

Target Group

Corporate and Individual


provider of fully-integrated mobile communication services, focused on providing businesses and high value consumers in Latin America with differentiated products, excellent customer service and an expanding network footprint.

SWOT Analysis


1. Asset leverage helping it to have good returns for its capital.
2. Strong brand equity helping to have top of the mind recall.
3. Market share leadership in its base markets.
4. Strong financial position helping to infuse regular capital.


1. Not diversified in terms of services and products.
2. Low R&D investments impacting launch of new products & services.


1. Acquisitions which would help to reach a bigger base.
2. Emerging markets and expansion abroad helping to diversify geographical reach.
3. Product and services expansion helping to serve wider customer range.


1. Economic slowdown impacting returns.
2. Exchange rate fluctuations causing unprecedented revenue impact.
3. Price wars & Competition causing RPU squeeze



1. Telefónica
2. América Móvil
3. Telecom Italia

The table above concludes the NII Holdings SWOT analysis along with its marketing and brand parameters.


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