NII Holdings SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1708

SWOT analysis of NII Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. NII Holdings is one of the leading brands in the telecom service providers sector. The table below also lists the top NII Holdings competitors and elaborates NII Holdings segmentation, targeting, positioning & USP.

NII Holdings

Parent Company

NII Holdings, Inc


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Your world. Now


NII Holdings, is a Fortune 500 and Barron’s 500 company

NII Holdings STP


Internet, 3G and telecom service provider

Target Group

Corporate and Individual


provider of fully-integrated mobile communication services, focused on providing businesses and high value consumers in Latin America with differentiated products, excellent customer service and an expanding network footprint.

NII Holdings SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NII Holdings. Strengths are:

1. Asset leverage helping it to have good returns for its capital.
2. Strong brand equity helping to have top of the mind recall.
3. Market share leadership in its base markets.
4. Strong financial position helping to infuse regular capital.


Here are the weaknesses in the NII Holdings SWOT Analysis:

1. Not diversified in terms of services and products.
2. Low R&D investments impacting launch of new products & services.


Following are the Opportunities in NII Holdings SWOT Analysis:

1. Acquisitions which would help to reach a bigger base.
2. Emerging markets and expansion abroad helping to diversify geographical reach.
3. Product and services expansion helping to serve wider customer range.


The threats in the SWOT Analysis of NII Holdings are as mentioned:

1. Economic slowdown impacting returns.
2. Exchange rate fluctuations causing unprecedented revenue impact.
3. Price wars & Competition causing RPU squeeze

NII Holdings Competition


Below are the top 3 NII Holdings competitors:

1. Telefónica
2. América Móvil
3. Telecom Italia

The brandguide table above concludes the NII Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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