Sistema SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1425

SWOT Analysis of Sistema with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sistema JSFC

Parent Company



Mobile Service Provider



Tagline/ Slogan

3i - Integration, Innovation and the Internet


Russia's largest publicly listed investment company



The company’s portfolio comprises of significant businesses in the consumer and high technology sectors. .

Target Group

It offers wireless telecommunication, fixed line telecommunication, data transmission and Internet, and cable television services to individual consumers and businesses.


Mobile TeleSystems (MTS) is the leading telecommunications group in Russia and the CIS. with over 106 million mobile subscribers.

SWOT Analysis


1. Diversified Operations across Telecommunications, High Technology and Real Estate Development
2. Strong Financial Performance across years
3. Increased Customer Base due to multiple services and products


1. Concentrated Revenues from Russia
2. Huge Debt Burden which will cause severe constraints in future.


1. Strategic Acquisition helping to reach wider markets
2. Growth in Telecommunications Services promising higher returns


1. Technical and Environmental Concerns causing strategic strangleholds
2. Economic and Political Instability adding to environment concerns
3. Stringent Regulations preventing easy expansion



1. Golden Telecom, Inc.
2. VympelKom OAO
3. VolgaTelekom OAO

The table above concludes the Sistema SWOT analysis along with its marketing and brand parameters.


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