Taiwan Mobile SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1707

SWOT Analysis of Taiwan Mobile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taiwan Mobile

Parent Company

Taiwan Mobile Co., Ltd.


Mobile Service Provider



Tagline/ Slogan

Catch 3! catch your eyes


One of the leading telecommunication services providers in Taiwan.



The company operates through four reportable segments, namely, Mobile, Fixed-line, Cable TV and Others businesses.

Target Group

The company provides mobile telecommunication services to corporate and general customers in Taiwan.


A leading telecommunications company in Taiwan offering "Quadruple Play" services – covering mobile, fixed-line, cable TV and broadband.

SWOT Analysis


1. Strong Business Operational Presence in Taiwan
2. Supporting Associate Companies serving customers
3. Wide Range of Services provided


1. Declining Operational Efficiency impacting revenues


1. Growth in Telecommunications Services in the region
2. Increasing Demand for Mobile Broadband
3. Strategic Initiations for faster growth


1. Rapid Technological Changes needing capital infusion
2. Increasing Competitive Pressure impacting revenues
3. Laws and Regulations leading to constricted growth



1. Chunghwa Telecom
2. FarEasTone
3. Asia Pacific Telecom

The table above concludes the Taiwan Mobile SWOT analysis along with its marketing and brand parameters.


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