Oi Tele Norte Leste SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1360

SWOT Analysis of Oi Tele Norte Leste with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oi Tele Norte Leste

Parent Company

Tele Norte Leste Holding Company


Mobile Service Provider



Tagline/ Slogan

As simple as that


The largest telecommunications telephone company in Brazil and the second largest in Latin America



It offers local, long distance and international voice and data services, besides a growing mobile phone network to corporates and Individuals

Target Group

Homes, small, medium and large corporate users, government agencies and other telecommunication companies.


Oi has 22.2 million land lines in service, 31.7 million wireless customers, 4 million ADSL subscribers (2009) and about 44 thousand employees essentially corresponding to 65% of the Brazilian territory and 20 million households.

SWOT Analysis


1. Market Leading Position in Brazil
2. Comprehensive Services across geography catering to customers
3. Wide Network - It is South America’s largest fixed telephony company in terms of number of lines in service


1. Dependence on Post Paid Customers for most of its revenues
2. Declining Operating Margins causing revenue squeeze


1. Robust Research & Development helping to bring better products & services
2. Strategic Agreements helping to widen reach
3. Growth in Telecommunications Services which promises to grow fast over coming time.

4. Growing demand for Mobile Broadband


1. Weak Economic Outlook across the major markets
2. Rapid Technological Changes causing renewed capital requirements
3. High Competitive Pressure leading to pricing pressures



1. Telefónica
2. Telmex
3. TIM

The table above concludes the Oi Tele Norte Leste SWOT analysis along with its marketing and brand parameters.


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