Oi Tele Norte Leste SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 1859

SWOT analysis of Oi Tele Norte Leste analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Oi Tele Norte Leste SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oi Tele Norte Leste to benchmark its business & performance as compared to the competitors and industry. Oi Tele Norte Leste is one of the leading brands in the telecom service providers sector. The table below also lists the top Oi Tele Norte Leste competitors and elaborates Oi Tele Norte Leste market segmentation, target group, positioning & Unique Selling Proposition (USP).

Oi Tele Norte Leste SWOT, Competitors, Marketing STP & Brand analysis Table
Oi Tele Norte Leste Brand Analysis
Parent Company

Tele Norte Leste Holding Company


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

As simple as that


The largest telecommunications telephone company in Brazil and the second largest in Latin America

Oi Tele Norte Leste STP

It offers local, long distance and international voice and data services, besides a growing mobile phone network to corporates and Individuals

Target Group

Homes, small, medium and large corporate users, government agencies and other telecommunication companies.


Oi has 22.2 million land lines in service, 31.7 million wireless customers, 4 million ADSL subscribers (2009) and about 44 thousand employees essentially corresponding to 65% of the Brazilian territory and 20 million households.

Oi Tele Norte Leste SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oi Tele Norte Leste. Strengths are:

1. Market Leading Position in Brazil
2. Comprehensive Services across geography catering to customers
3. Wide Network - It is South America’s largest fixed telephony company in terms of number of lines in service


Here are the weaknesses in the Oi Tele Norte Leste SWOT Analysis:

1. Dependence on Post Paid Customers for most of its revenues
2. Declining Operating Margins causing revenue squeeze


Following are the Opportunities in Oi Tele Norte Leste SWOT Analysis:

1. Robust Research & Development helping to bring better products & services
2. Strategic Agreements helping to widen reach
3. Growth in Telecommunications Services which promises to grow fast over coming time.

4. Growing demand for Mobile Broadband


The threats in the SWOT Analysis of Oi Tele Norte Leste are as mentioned:

1. Weak Economic Outlook across the major markets
2. Rapid Technological Changes causing renewed capital requirements
3. High Competitive Pressure leading to pricing pressures

Oi Tele Norte Leste Competition

Below are the top 3 Oi Tele Norte Leste competitors:

1. Telefónica
2. Telmex
3. TIM

The brandguide table above concludes the Oi Tele Norte Leste SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oi Tele Norte Leste. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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