Windstream SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 3491

SWOT analysis of Windstream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Windstream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Windstream to benchmark its business & performance as compared to the competitors and industry. Windstream is one of the leading brands in the telecom service providers sector. The table below also lists the top Windstream competitors and elaborates Windstream market segmentation, target group, positioning & Unique Selling Proposition (USP).

Windstream SWOT, Competitors, Marketing STP & Brand analysis Table
Windstream Brand Analysis
Parent Company

Windstream Corporation


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Smart Solutions.  Personalized Service.


The ninth largest residential telephone provider in the country.

Windstream STP

The company provides telecommunications business services, consumer services, wholesale services and product sales to its customers in the US.

Target Group

Its business services include data, integrated solutions, and voice services and special access circuits to business customers; consumer services consist of the provision of high-speed Internet, voice and video services to residential customers;


Windstream Corporation is a provider of voice and data network communications (broadband, VoIP, MPLS), and managed services (virtual servers, managed firewall, data storage, cloud-based voice, to businesses in the United States.

Windstream SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Windstream. Strengths are:

1. Strong Network helping to provide good service
2. Comprehensive Offerings for its customers
3. Robust Research & Development helping to provide new products
4. Good advertising and brand presence


Here are the weaknesses in the Windstream SWOT Analysis:

1. Concentrated Geographical Presence in US
2. Operational Inefficiency leading to squeezed returns
3. Decreasing Liquidity impacting operations


Following are the Opportunities in Windstream SWOT Analysis:

1. Strategic Growth Initiatives for better geographic & market reach
2. Positive Outlook for VoIP products
3. Growth in Telecommunications Services across markets

4. Wide demand for Mobile Broadband


The threats in the SWOT Analysis of Windstream are as mentioned:

1. Rapid Technological Changes impacting services
2. High Competitive Pressure leading to pricing pressures
3. Declining Returns from base market

Windstream Competition

Below are the top 3 Windstream competitors:

1. Verizon
2.Sprint Nextel
3. América Móvil

The brandguide table above concludes the Windstream SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Windstream. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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