Loop Mobile (BPL Mobile) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Loop Mobile (BPL Mobile) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Loop Mobile (BPL Mobile) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Loop Mobile (BPL Mobile) to benchmark its business & performance as compared to the competitors and industry. Loop Mobile (BPL Mobile) is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Loop Mobile (BPL Mobile) competitors and includes Loop Mobile (BPL Mobile) target market, segmentation, positioning & Unique Selling Proposition (USP).

Loop Mobile (BPL Mobile) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Loop Mobile (BPL Mobile) Brand Analysis
Parent Company

BPL Group
Category

Mobile service provider
Sector

Telecom Service Providers
Tagline/ Slogans

Get in the Loop
USP

Has the latest NGIP (Next Generation Internet Protocol) and EDGE (Enhanced Data rates for GSM Evolution) technology
Loop Mobile (BPL Mobile) STP
Loop Mobile (BPL Mobile) Segmentation

Mass (lower middle and  middle)
Loop Mobile (BPL Mobile) Target Market

Mostly Students; working individuals
Loop Mobile (BPL Mobile) Positioning

Freshness, vibrancy, energy, excitement and a cool quotient.
Loop Mobile (BPL Mobile) SWOT Analysis
Loop Mobile (BPL Mobile) Strengths

Below are the Strengths in the SWOT Analysis of Loop Mobile (BPL Mobile):

1.Leading Market Position in Mumbai
2.Pioneer in Providing VAS
3.Good service centres
Loop Mobile (BPL Mobile) Weaknesses

Here are the weaknesses in the Loop Mobile (BPL Mobile) SWOT Analysis:

1.Inovlvement in 2G spectrum scam
2.Has a major presence only in Mumbai
3.Low brand visibility and low brand loyalty
Loop Mobile (BPL Mobile) Opportunities

Following are the Opportunities in Loop Mobile (BPL Mobile) SWOT Analysis:

1.Fast expanding cellular market
2.Latest and low cost technology
3.Untapped rural market
4.Value added services
Loop Mobile (BPL Mobile) Threats

The threats in the SWOT Analysis of Loop Mobile (BPL Mobile) are as mentioned:

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability
Loop Mobile (BPL Mobile) Competition
Competitors

1.Reliance
2.Idea
3.Vodafone
4.Tata Docomo
5.Aircel
6.MTNL
7.BSNL
8.Airtel
9.Tata Indicom
10.Virgin


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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