SES SA SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2134

SWOT Analysis of SES SA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



American mass media


Media and broadcasting

Tagline/ Slogan

Your satellite company


Reliable and secure satellite communications solutions



Media and broadcasting

Target Group

Urban individuals


The large network of communication

SWOT Analysis


1. Coverage across 99% of the global population with over 5200 TV Channels

2. Reliability with three levels of redundancy

3. High bandwidth for HDTV and 3DTV channels

4. Easily expandable services and Optimised for content distribution

5. Rapid implementation and controllable cost and Established, secure and reliable infrastructure

6. Digital terrestrial TV channels in your pay-TV offering

7. Expert support from local marketing teams and distribution networks

8. Scalable bandwidth to match needs and Complete control of the contribution link for continuity of service

9. Seamless integration between post-production and distribution in Europe

10.A one-stop shop with direct-to-home (DTH) broadcasting

11. Maximum security through redundant transmission equipment

12. All kinds of quality checks, including visual and transmission data checks


1.Limited market presence and margins due to competition

2. The satellite are very costly and impossible to upgrade


1.Online education

2. Film distribution to TV sets

3. Global tie-ups and aquistions to boost brand image


1.Changing avenues of satellite distribution

2. Increasing competitor operations globally

3. Unfavorable govt and maket scenarios



1. Scripps

2. BritishSky

The table above concludes the SES SA SWOT analysis along with its marketing and brand parameters.


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