D Pauls SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 1393

SWOT analysis of D Pauls analyses the brand/company with its strengths, weaknesses, opportunities & threats. In D Pauls SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like D Pauls to benchmark its business & performance as compared to the competitors and industry. D Pauls is one of the leading brands in the tourism and hospitality sector. The table below also lists the top D Pauls competitors and elaborates D Pauls market segmentation, target group, positioning & Unique Selling Proposition (USP).

D Pauls SWOT, Competitors, Marketing STP & Brand analysis Table
D Pauls Brand Analysis
Parent Company

D Pauls Travels and Tour Limited

Category

Ecommerce

Sector

Tourism and Hospitality

Tagline

India’s leading travel company; It’s all about holidays; If happiness is a destination, travel can be the means

USP

Budget friendly tour  packages

D Pauls STP
Segment

Price conscious travelers

Target Group

Middle to high income customers who prefer online mode of transaction

Positioning

Tour facilities at affordable rates

D Pauls SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of D Pauls. Strengths are:

1. Good packaged tours to South East Asian countries

2. Won several awards and accolades

3. Strong backing by  D Paul’s Consumer Benefit Limited

4. It helps users to read reviews from fellow travelers, which is very much needed in packaged tour business.

5. Apart from packaged tour facilities, it offers a wide range of services like hotel, flight, bus booking etc

Here are the weaknesses in the D Pauls SWOT Analysis:

1. Limited brand visibility due to lesser marketing campaigns

2. The brand has limited geography as compared to global travel companies

Opportunities

Following are the Opportunities in D Pauls SWOT Analysis:

1.Acquisition of smaller bus and hotel booking portals

2.Partnership with corporate to offer discounted holiday packages to their employees

3. Increasing brand visibility by partnering with various banks

Threats

The threats in the SWOT Analysis of D Pauls are as mentioned:

1.Various ecommerce portals like Makemytrip and Yatra have captured a huge share of domestic travel market

2.There are very established players like Trip Advisor in the international travel segment

3.Foray into the online car booking market in India.

D Pauls Competition
Competitors

Below are the top 4 D Pauls competitors:

1.Make my trip

2.Yatra

3.Thomas Cook

4.Cox and Kings

The brandguide table above concludes the D Pauls SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to D Pauls. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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