TABCab SWOT Analysis, USP & Competitors

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SWOT Analysis of TABCab with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

SMS Infrastructure Ltd.,


Taxi Operator


Transportation & Logistics

Tagline/ Slogan

Your peace cab


Experience ‘Fresh’ in TABcab



Everyone who commutes from one place to another

Target Group

Business professionals, House wives, Old people


We are Fresh. Fresh is our service. Fresh is the feeling that you get when you enter a TABcab.

SWOT Analysis


1. Top of the mind brand in Mumbai

2. Better control over day to day operations as they own vehicles instead of aggregating

3. Largest taxi operator in Mumbai

4. Owns license for 4,000 radio taxis

5. Auctioned for the first time by Government of Maharashtra’s Department of Transport for Mumbai Metropolitan Region


1. Limited geographic presence

2. Asset heavy business model and takes long time to break even because of their business model


1. Majority of Indian taxi industry is still unorganized and hence huge scope is available to make the industry organized

2. Acceptance of taxis by customers for day to day intra city travel as the people’s perception towards taxis changes

3. Rising disposable income level and increasing importance towards convenience as the Indian taxi industry evolves


1. Intense competition from global & national players

2. Superior technology is available with its competitors

3. Long term sustainability is a question because of its asset heavy business model

4. Absence of clear government rules & regulations in this taxi industry



1. Taxi For Sure

2. Ola Cabs

3. Uber

4. Meru Cabs

The table above concludes the TABCab SWOT analysis along with its marketing and brand parameters.


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