TABCab SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 1716

SWOT analysis of TABCab analyses the brand/company with its strengths, weaknesses, opportunities & threats. TABCab is one of the leading brands in the tourism and hospitality sector. The table below also lists the top TABCab competitors and elaborates TABCab segmentation, targeting, positioning & USP.


Parent Company

SMS Infrastructure Ltd.,


Taxi Operator


Tourism and Hospitality

Tagline/ Slogan

Your peace cab


Experience ‘Fresh’ in TABcab



Everyone who commutes from one place to another

Target Group

Business professionals, House wives, Old people


We are Fresh. Fresh is our service. Fresh is the feeling that you get when you enter a TABcab.

TABCab SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TABCab. Strengths are:

1. Top of the mind brand in Mumbai

2. Better control over day to day operations as they own vehicles instead of aggregating

3. Largest taxi operator in Mumbai

4. Owns license for 4,000 radio taxis

5. Auctioned for the first time by Government of Maharashtra’s Department of Transport for Mumbai Metropolitan Region


Here are the weaknesses in the TABCab SWOT Analysis:

1. Limited geographic presence

2. Asset heavy business model and takes long time to break even because of their business model


Following are the Opportunities in TABCab SWOT Analysis:

1. Majority of Indian taxi industry is still unorganized and hence huge scope is available to make the industry organized

2. Acceptance of taxis by customers for day to day intra city travel as the people’s perception towards taxis changes

3. Rising disposable income level and increasing importance towards convenience as the Indian taxi industry evolves


The threats in the SWOT Analysis of TABCab are as mentioned:

1. Intense competition from global & national players

2. Superior technology is available with its competitors

3. Long term sustainability is a question because of its asset heavy business model

4. Absence of clear government rules & regulations in this taxi industry

TABCab Competition


Below are the top 4 TABCab competitors:

1. Taxi For Sure

2. Ola Cabs

3. Uber

4. Meru Cabs

The brandguide table above concludes the TABCab SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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