Carnival Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 2389

SWOT analysis of Carnival Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Carnival Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carnival Hotels to benchmark its business & performance as compared to the competitors and industry. Carnival Hotels is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Carnival Hotels competitors and elaborates Carnival Hotels market segmentation, target group, positioning & Unique Selling Proposition (USP).

Carnival Hotels SWOT, Competitors, Marketing STP & Brand analysis Table
Carnival Hotels Brand Analysis
Parent Company

Carnival Hotels


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

A Hotel Management and Marketing Company


Luxurious destinations that do not cut a hole in the pocket

Carnival Hotels STP

People who are looking for luxurious hotels and have a limited budget

Target Group

Families and couples belonging to a medium socio-economic class


Hotels one stays at during a travel should add to the experience, not the cost

Carnival Hotels SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Carnival Hotels. Strengths are:

1. Good relationship with others in the travel fraternity
2. Efficient sales team across Tier I and II cities
3. Affiliation with a number of standalone and non-chain hotels

4. People are looking for high quality yet cheaper vacation options


Here are the weaknesses in the Carnival Hotels SWOT Analysis:

1. Affiliation in Rajasthan and Coorg only
2. Low awareness amongst customers compared to other hotel chains


Following are the Opportunities in Carnival Hotels SWOT Analysis:

1.Deals offered can be designed keeping wedding season, festivals, etc in mind
2. Destination weddings are the new trend
3. Incredible India campaign and other marketing strategies for spreading awareness


The threats in the SWOT Analysis of Carnival Hotels are as mentioned:

1. A lot of people are renting out their vacation homes to travelers for added income.

2.Strong competitors

Carnival Hotels Competition

Below are the top 4 Carnival Hotels competitors:

1.Tuli Hotels and Resorts

2.Tunga Hotels

3.Welcom Heritage Hotels

4.Tulip Star Hotels

The brandguide table above concludes the Carnival Hotels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Carnival Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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