Tunga Hotels SWOT Analysis, Competitors & USP

Tunga Hotels

Hotels and Resorts

Tourism and Hospitality

Elevate

Value for money

Individuals and corporates looking for good hotels that give value for money for mostly short duration visits

Business travelers, transit passengers

Positioned as a chain of hotels that aims at providing quality service to guests

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tunga Hotels. Strengths are:

1. Locations are well picked with respect to target group
2. Various types of offers to cater to any kind of potential guests
3. Satisfied guests, high rate of repetition

4. Season does not make too much of a difference since most customers are business travelers
5. Has hotels like International, Paradise, Regale, Regenza

Here are the weaknesses in the Tunga Hotels SWOT Analysis:

1. Limited presence within the city as well
2. Not associated with any big Indian or Global chain of hotels

Following are the Opportunities in Tunga Hotels SWOT Analysis:

1. Increasing domestic corporate as well as leisure travellers
2.tie-ups with existing bigger hotel chains for more locations
3. Increase in number of online hotel marketing companies

The threats in the SWOT Analysis of Tunga Hotels are as mentioned:

1. Big players like Leela, ITC, IHC are entering the mid-market segment
2. Increasing overheads cost

Below are the top 3 Tunga Hotels competitors:

1. Ibis Hotel
2. Orchid Hotel
3.Ashoka Hotel