Tunga Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 1774

SWOT Analysis of Tunga Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tunga Hotels

Parent Company

Tunga Hotels


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan



Value for money

Tunga Hotels STP


Individuals and corporates looking for good hotels that give value for money for mostly short duration visits

Target Group

Business travelers, transit passengers


Positioned as a chain of hotels that aims at providing quality service to guests

Tunga Hotels SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tunga Hotels :

1. Locations are well picked with respect to target group
2. Various types of offers to cater to any kind of potential guests
3. Satisfied guests, high rate of repetition

4. Season does not make too much of a difference since most customers are business travelers
5. Has hotels like International, Paradise, Regale, Regenza


1. Limited presence within the city as well
2. Not associated with any big Indian or Global chain of hotels


1. Increasing domestic corporate as well as leisure travellers
2.tie-ups with existing bigger hotel chains for more locations
3. Increase in number of online hotel marketing companies


1. Big players like Leela, ITC, IHC are entering the mid-market segment
2. Increasing overheads cost

Tunga Hotels Competition


Below are the 3 main Tunga Hotels competitors :

1. Ibis Hotel
2. Orchid Hotel
3.Ashoka Hotel

The brandguide table above concludes the Tunga Hotels SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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