Tunga Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 1984

SWOT analysis of Tunga Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tunga Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tunga Hotels to benchmark its business & performance as compared to the competitors and industry. Tunga Hotels is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Tunga Hotels competitors and elaborates Tunga Hotels market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tunga Hotels SWOT, Competitors, Marketing STP & Brand analysis Table
Tunga Hotels Brand Analysis
Parent Company

Tunga Hotels
Category

Hotels and Resorts
Sector

Tourism and Hospitality
Tagline/ Slogan

Elevate
USP

Value for money
Tunga Hotels STP
Segment

Individuals and corporates looking for good hotels that give value for money for mostly short duration visits
Target Group

Business travelers, transit passengers
Positioning

Positioned as a chain of hotels that aims at providing quality service to guests
Tunga Hotels SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tunga Hotels. Strengths are:

1. Locations are well picked with respect to target group
2. Various types of offers to cater to any kind of potential guests
3. Satisfied guests, high rate of repetition

4. Season does not make too much of a difference since most customers are business travelers
5. Has hotels like International, Paradise, Regale, Regenza
Weaknesses

Here are the weaknesses in the Tunga Hotels SWOT Analysis:

1. Limited presence within the city as well
2. Not associated with any big Indian or Global chain of hotels
Opportunities

Following are the Opportunities in Tunga Hotels SWOT Analysis:

1. Increasing domestic corporate as well as leisure travellers
2.tie-ups with existing bigger hotel chains for more locations
3. Increase in number of online hotel marketing companies
Threats

The threats in the SWOT Analysis of Tunga Hotels are as mentioned:

1. Big players like Leela, ITC, IHC are entering the mid-market segment
2. Increasing overheads cost
Tunga Hotels Competition
Competitors

Below are the top 3 Tunga Hotels competitors:

1. Ibis Hotel
2. Orchid Hotel
3.Ashoka Hotel

The brandguide table above concludes the Tunga Hotels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tunga Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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