Tunga Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1479

SWOT Analysis of Tunga Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tunga Hotels

Parent Company

Tunga Hotels


Hotels and Resorts


Tourism & Hospitality

Tagline/ Slogan



Value for money



Individuals and corporates looking for good hotels that give value for money for mostly short duration visits

Target Group

Business travelers, transit passengers


Positioned as a chain of hotels that aims at providing quality service to guests

SWOT Analysis


1. Locations are well picked with respect to target group
2. Various types of offers to cater to any kind of potential guests
3. Satisfied guests, high rate of repetition

4. Season does not make too much of a difference since most customers are business travelers
5. Has hotels like International, Paradise, Regale, Regenza


1. Limited presence within the city as well
2. Not associated with any big Indian or Global chain of hotels


1. Increasing domestic corporate as well as leisure travellers
2.tie-ups with existing bigger hotel chains for more locations
3. Increase in number of online hotel marketing companies


1. Big players like Leela, ITC, IHC are entering the mid-market segment
2. Increasing overheads cost



1. Ibis Hotel
2. Orchid Hotel
3.Ashoka Hotel

The table above concludes the Tunga Hotels SWOT analysis along with its marketing and brand parameters.


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