SWOT Analysis of Tunga Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Tunga Hotels |
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Parent Company |
Tunga Hotels |
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Category |
Hotels and Resorts |
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Sector |
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Tagline/ Slogan |
Elevate |
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USP |
Value for money |
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Tunga Hotels STP |
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Segment |
Individuals and corporates looking for good hotels that give value for money for mostly short duration visits |
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Target Group |
Business travelers, transit passengers |
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Positioning |
Positioned as a chain of hotels that aims at providing quality service to guests |
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Tunga Hotels SWOT Analysis |
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Strengths |
1. Locations are well picked with respect to target group 4. Season does not make too much of a difference since most customers are business travelers |
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Weaknesses |
1. Limited presence within the city as well |
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Opportunities |
1. Increasing domestic corporate as well as leisure travellers |
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Threats |
1. Big players like Leela, ITC, IHC are entering the mid-market segment |
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Tunga Hotels Competition |
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Competitors |
1. Ibis Hotel |
The brandguide table above concludes the Tunga Hotels SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Tunga Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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