ABAD Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 3028

SWOT analysis of ABAD Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ABAD Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ABAD Hotels to benchmark its business & performance as compared to the competitors and industry. ABAD Hotels is one of the leading brands in the tourism and hospitality sector. The table below also lists the top ABAD Hotels competitors and elaborates ABAD Hotels market segmentation, target group, positioning & Unique Selling Proposition (USP).

ABAD Hotels SWOT, Competitors, Marketing STP & Brand analysis Table
ABAD Hotels Brand Analysis
Parent Company

ABAD Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Experience Kerala with Abad Hotels and Resorts


A hospitality group from Kerala and hence delivers the best of what Kerala has to offer in various budget ranges


Indian and foreign tourists belonging to the upper socio-economic class, Business travelers who may or may not be on a tight budget

Target Group

Families, Couples, Newlyweds who like to spend on travel, Corporates


Capture a unique aspect of Kerala and its culture and delivering it to the guests

ABAD Hotels SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ABAD Hotels. Strengths are:

1. Strong presence in Kerala Tourism and Hospitality scenario
2. ABAD Group runs a chain of 11 resorts and hotels, 6 hotels in Cochin and the resorts in Kumarakom, Munnar, Thekkady, Kovalam and Marari Beach
3. Kerala’s first Crisil rated developer
4. ABAD Group has a loyal customer base for its business hotels


Here are the weaknesses in the ABAD Hotels SWOT Analysis:

1.Localised fame, the group has limited presence in other parts of India
2.Dependence on economic fluctuations affects tourism thus affects hotel operations


Following are the Opportunities in ABAD Hotels SWOT Analysis:

1. Growing market in the tourism sector
2. Government support
3. Promotion of Ecotourism and Responsible Tourism

4. Indians are now spending more on domestic travel, due to economic conditions

5. Medical tourism has increased travel for Ayurvedic treatments to Kerala


The threats in the SWOT Analysis of ABAD Hotels are as mentioned:

1. International chains are entering Indian markets
2. Global warming is causing major fluctuations in the monsoon patterns

ABAD Hotels Competition

Below are the top 3 ABAD Hotels competitors:

1.KTDC Hotels and Resorts
2.CGH Earth
3.Taj Hotels

The brandguide table above concludes the ABAD Hotels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ABAD Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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