ABAD Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ABAD Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ABAD Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ABAD Hotels to benchmark its business & performance as compared to the competitors and industry. ABAD Hotels is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ABAD Hotels competitors and includes ABAD Hotels target market, segmentation, positioning & Unique Selling Proposition (USP).

ABAD Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ABAD Hotels Brand Analysis
Parent Company

ABAD Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Experience Kerala with Abad Hotels and Resorts


A hospitality group from Kerala and hence delivers the best of what Kerala has to offer in various budget ranges

ABAD Hotels Segmentation

Indian and foreign tourists belonging to the upper socio-economic class, Business travelers who may or may not be on a tight budget

ABAD Hotels Target Market

Families, Couples, Newlyweds who like to spend on travel, Corporates

ABAD Hotels Positioning

Capture a unique aspect of Kerala and its culture and delivering it to the guests

ABAD Hotels SWOT Analysis
ABAD Hotels Strengths

Below are the Strengths in the SWOT Analysis of ABAD Hotels:

1. Strong presence in Kerala Tourism and Hospitality scenario
2. ABAD Group runs a chain of 11 resorts and hotels, 6 hotels in Cochin and the resorts in Kumarakom, Munnar, Thekkady, Kovalam and Marari Beach
3. Kerala’s first Crisil rated developer
4. ABAD Group has a loyal customer base for its business hotels

ABAD Hotels Weaknesses

Here are the weaknesses in the ABAD Hotels SWOT Analysis:

1.Localised fame, the group has limited presence in other parts of India
2.Dependence on economic fluctuations affects tourism thus affects hotel operations

ABAD Hotels Opportunities

Following are the Opportunities in ABAD Hotels SWOT Analysis:

1. Growing market in the tourism sector
2. Government support
3. Promotion of Ecotourism and Responsible Tourism

4. Indians are now spending more on domestic travel, due to economic conditions

5. Medical tourism has increased travel for Ayurvedic treatments to Kerala

ABAD Hotels Threats

The threats in the SWOT Analysis of ABAD Hotels are as mentioned:

1. International chains are entering Indian markets
2. Global warming is causing major fluctuations in the monsoon patterns

ABAD Hotels Competition

Below are the top 3 ABAD Hotels competitors:

1.KTDC Hotels and Resorts
2.CGH Earth
3.Taj Hotels

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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