Discovery Cove SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 2764

SWOT analysis of Discovery Cove analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Discovery Cove SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Discovery Cove to benchmark its business & performance as compared to the competitors and industry. Discovery Cove is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Discovery Cove competitors and elaborates Discovery Cove market segmentation, target group, positioning & Unique Selling Proposition (USP).

Discovery Cove SWOT, Competitors, Marketing STP & Brand analysis Table
Discovery Cove Brand Analysis
Parent Company

SeaWorld Parks and Entertainment

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Discover a Place Beyond Words

USP

A family amusement destination that offers exciting animal encounters

Discovery Cove STP
Segment

Aquatic Animals lovers from the USA and the rest of the world

Target Group

High and middle income group families

Positioning

A place to experience exciting animal encounters

Discovery Cove SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Discovery Cove. Strengths are:

1. It is home to many species of rare aquatic animals and exotic birds
2. It has made many notable efforts to become an environmentally sustainable place
3. A high staff to guest ratio makes sure that the experience is rewarding
4. It allows limited number of visitors per day to avoid crowding, thus offering a special experience to animal lovers.

Weaknesses

Here are the weaknesses in the Discovery Cove SWOT Analysis:

1. The brand is restricted to mainly American tourists and has no global reach
2.The offerings are limited in comparison to the bigger amusement parks in the USA.

Opportunities

Following are the Opportunities in Discovery Cove SWOT Analysis:

1. The parent brand SeaWorld Parks and Entertainment operates many amusement parks in the USA and has a strong brand presence which Busch Gardens can leverage upon.
2.It enjoys location advantage as Florida is already a popular tourist destination; this can improve the number of visitors.
3.By adding innovative offerings, it can attract more visitors.

Threats

The threats in the SWOT Analysis of Discovery Cove are as mentioned:

1. Many amusement parks with similar concepts are coming up in other parts of the world.
2. Local parks with similar themes provide stiff competition.
3. If there is no innovation in offerings, then there is no incentive for a second-time visit.

Discovery Cove Competition
Competitors

Below are the top 3 Discovery Cove competitors:

1. Sea World Adventure Parks, USA
2.Epcot, Orlando, USA
3.Busch Gardens, USA

The brandguide table above concludes the Discovery Cove SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Discovery Cove. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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