King’s Island SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 2693

SWOT Analysis of King’s Island with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

King’s Island

Parent Company

Cedar Fair Entertainment Company


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

Thrills Connect


It is the largest amusement park and water park in Midwest USA.

King’s Island STP


Children and youngsters

Target Group

Young families living in and around Ohio and the rest of the USA


The park offers a mix of thrill rides and children’s rides for both children and adults

King’s Island SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of King’s Island :

1. It is the most visited seasonal amusement park in USA.
2. It has won Amusement Today’s “Golden Ticket Award” for the Best Kids’ Area for 11 consecutive years.
3. The owner Cedar Fair Entertainment Company is well-known for operating several amusement parks and water parks all over the US.
4. The park has as many as 80 rides, shows including 14 roller-coasters and owns a vast water park.
5. Over 3 million visitors visit the theme park annually

6. Good brand presence and marketing in USA


1. The park is seasonal and operates only from April to October
2.In spite of being the best seasonal amusement park in the US, the brand is not very famous outside the US
3. It is a stand-alone theme park and doesn’t have presence anywhere else


1.The park has a huge area, which can be used to expand and innovate.
2.The availability of season tickets ensures competitive pricing.

3. The park can cash on some of its major attractions like the longest wooden roller coaster, tallest gyro drop and best kids’ area.


1. There are many local competitors in Ohio, including Cedar Point, which is considered to be the best amusement park for roller coaster rides in the world.
2.Although it has offerings in all three areas of thrill rides, kids’ attractions and water park, it does not have specialized offerings in any one area.
3.If the park is unable to innovate and introduce more impressive rides, it will lose its charm.

King’s Island Competition


Below are the 3 main King’s Island competitors :

1. Cedar Point, Ohio
2.Coney Island, Ohio
3. Disneyland, USA

The brandguide table above concludes the King’s Island SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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