Disneyland Paris SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 28468

SWOT analysis of Disneyland Paris analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Disneyland Paris SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Disneyland Paris to benchmark its business & performance as compared to the competitors and industry. Disneyland Paris is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Disneyland Paris competitors and elaborates Disneyland Paris market segmentation, target group, positioning & Unique Selling Proposition (USP).

Disneyland Paris SWOT, Competitors, Marketing STP & Brand analysis Table
Disneyland Paris Brand Analysis
Parent Company

Euro Disney CSA


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

Where Dreams Come True


It is the only Disneyland Resort in Europe

Disneyland Paris STP

Children, families and tourists

Target Group

Young children, families living in France and tourists from abroad


A park that provides a magical experience to the entire family

Disneyland Paris SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Disneyland Paris. Strengths are:

1. The parent company is the world pioneer in amusement parks and theme parks and has an unparalleled brand presence in the entire world.
2. It is the most visited theme park in France as well as Europe.
3. The Disney characters that feature in the park have a tremendous merchandising capacity and are a great source of income.
4. It is the second Disneyland to be opened outside USA and the first to be operated by the Walt Disney Company
5. Top-of-the-mind tourist destination in Europe with excellent brand presence due to association with Walt Disney
6. Over 15 million visitors on an average visiting per annum


Here are the weaknesses in the Disneyland Paris SWOT Analysis:

1.Disneyland, Paris is often questioned for being expensive
2. Incidents and accidents over the years have been problematic


Following are the Opportunities in Disneyland Paris SWOT Analysis:

1. The park can leverage on the strong brand presence of its parent brand and can attract more and more visitors from abroad
2. There are fewer amusement parks in France and Europe as compared to the USA; hence Disneyland, Paris has a lot of growth potential
3.The location of Disneyland, Paris is easily accessible to a large proportion of its potential customer base
4. Growing tourism and increasing spending power in the emerging economies


The threats in the SWOT Analysis of Disneyland Paris are as mentioned:

1.The park invites unfair comparison to the original Disneyland and appears pale in comparison
2.The tourists from outside Europe choose the American Disneyland over the French Disneyland
3.If the park does not keep on adding new attractions, it would lose its charm

Disneyland Paris Competition

Below are the top 3 Disneyland Paris competitors:

1.Parc Asterix
2. Futoroscope, France
3. Disneyland, USA

The brandguide table above concludes the Disneyland Paris SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Disneyland Paris. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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