Disneyland Paris SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Disneyland Paris analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Disneyland Paris SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Disneyland Paris to benchmark its business & performance as compared to the competitors and industry. As of 2020, Disneyland Paris is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Disneyland Paris competitors and includes Disneyland Paris target market, segmentation, positioning & Unique Selling Proposition (USP).

Disneyland Paris SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Disneyland Paris Brand Analysis
Parent Company

Euro Disney CSA

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Where Dreams Come True

USP

It is the only Disneyland Resort in Europe

Disneyland Paris STP
Disneyland Paris Segmentation

Children, families and tourists

Disneyland Paris Target Market

Young children, families living in France and tourists from abroad

Disneyland Paris Positioning

A park that provides a magical experience to the entire family

Disneyland Paris SWOT Analysis
Disneyland Paris Strengths

Below are the Strengths in the SWOT Analysis of Disneyland Paris:

1. The parent company is the world pioneer in amusement parks and theme parks and has an unparalleled brand presence in the entire world.
2. It is the most visited theme park in France as well as Europe.
3. The Disney characters that feature in the park have a tremendous merchandising capacity and are a great source of income.
4. It is the second Disneyland to be opened outside USA and the first to be operated by the Walt Disney Company
5. Top-of-the-mind tourist destination in Europe with excellent brand presence due to association with Walt Disney
6. Over 15 million visitors on an average visiting per annum

Disneyland Paris Weaknesses

Here are the weaknesses in the Disneyland Paris SWOT Analysis:

1.Disneyland, Paris is often questioned for being expensive
2. Incidents and accidents over the years have been problematic

Disneyland Paris Opportunities

Following are the Opportunities in Disneyland Paris SWOT Analysis:

1. The park can leverage on the strong brand presence of its parent brand and can attract more and more visitors from abroad
2. There are fewer amusement parks in France and Europe as compared to the USA; hence Disneyland, Paris has a lot of growth potential
3.The location of Disneyland, Paris is easily accessible to a large proportion of its potential customer base
4. Growing tourism and increasing spending power in the emerging economies

Disneyland Paris Threats

The threats in the SWOT Analysis of Disneyland Paris are as mentioned:

1.The park invites unfair comparison to the original Disneyland and appears pale in comparison
2.The tourists from outside Europe choose the American Disneyland over the French Disneyland
3.If the park does not keep on adding new attractions, it would lose its charm

Disneyland Paris Competition
Competitors

Below are the top 3 Disneyland Paris competitors:

1.Parc Asterix
2. Futoroscope, France
3. Disneyland, USA


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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