Disneyland Paris SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 24113
Advertisements

SWOT Analysis of Disneyland Paris with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Disneyland Paris

Parent Company

Euro Disney CSA

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Where Dreams Come True

USP

It is the only Disneyland Resort in Europe

Disneyland Paris STP

Segment

Children, families and tourists

Target Group

Young children, families living in France and tourists from abroad

Positioning

A park that provides a magical experience to the entire family

Disneyland Paris SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Disneyland Paris :

1. The parent company is the world pioneer in amusement parks and theme parks and has an unparalleled brand presence in the entire world.
2. It is the most visited theme park in France as well as Europe.
3. The Disney characters that feature in the park have a tremendous merchandising capacity and are a great source of income.
4. It is the second Disneyland to be opened outside USA and the first to be operated by the Walt Disney Company
5. Top-of-the-mind tourist destination in Europe with excellent brand presence due to association with Walt Disney
6. Over 15 million visitors on an average visiting per annum

Weaknesses

1.Disneyland, Paris is often questioned for being expensive
2. Incidents and accidents over the years have been problematic

Opportunities

1. The park can leverage on the strong brand presence of its parent brand and can attract more and more visitors from abroad
2. There are fewer amusement parks in France and Europe as compared to the USA; hence Disneyland, Paris has a lot of growth potential
3.The location of Disneyland, Paris is easily accessible to a large proportion of its potential customer base
4. Growing tourism and increasing spending power in the emerging economies

Threats

1.The park invites unfair comparison to the original Disneyland and appears pale in comparison
2.The tourists from outside Europe choose the American Disneyland over the French Disneyland
3.If the park does not keep on adding new attractions, it would lose its charm

Disneyland Paris Competition

Competitors

Below are the 3 main Disneyland Paris competitors :

1.Parc Asterix
2. Futoroscope, France
3. Disneyland, USA


The brandguide table above concludes the Disneyland Paris SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Disneyland Paris. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin