Walt Disney World Resort SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Walt Disney World Resort analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Walt Disney World Resort SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Walt Disney World Resort to benchmark its business & performance as compared to the competitors and industry. As of 2020, Walt Disney World Resort is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Walt Disney World Resort competitors and includes Walt Disney World Resort target market, segmentation, positioning & Unique Selling Proposition (USP).

Walt Disney World Resort SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Walt Disney World Resort Brand Analysis
Parent Company

Walt Disney Company

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Where Dreams Come True, What Will You Celebrate?

USP

It is the world’s most popular and most visited entertainment resort

Walt Disney World Resort STP
Walt Disney World Resort Segmentation

People from all age groups

Walt Disney World Resort Target Market

Families living in USA and tourists from all over the world

Walt Disney World Resort Positioning

The 4 absolutely stunning and popular theme parks inside the Walt Disney World Resort, offer something for everyone.

Walt Disney World Resort SWOT Analysis
Walt Disney World Resort Strengths

Below are the Strengths in the SWOT Analysis of Walt Disney World Resort:

1. It is the most visited entertainment resort in the world.
2. It is one of the largest resorts in the world with more than 30,000 acres of land.
3. The park offers a great variety through its 4 very differently themed parks: Magic Kingdom, Epcot (dedicated to technological innovation), Hollywood Studios (show business theme) and Animal Kingdom (animal conversation theme)

4. Magic Kingdom is the most visited theme park in the world with more than 15 million visitors per year
5. Brand recall is very high across the world

Walt Disney World Resort Weaknesses

Here are the weaknesses in the Walt Disney World Resort SWOT Analysis:

1. The variety that the park offers is so huge that it is very difficult for a visitor to visit all the attractions due to high number of visitors round the year
2. It has a very diverse product portfolio with several different theme parks and hotels, which makes centralized management and monitoring very difficult

Walt Disney World Resort Opportunities

Following are the Opportunities in Walt Disney World Resort SWOT Analysis:

1. The Disney brand is extremely popular and is the pioneer in the industry of theme parks which can be leveraged to further expand
2. The Walt Disney Company has a vast experience in operating amusement parks and is very popular internationally.
3. With the flourish of the tourism industry, the park can expect to welcome more visitors from abroad.

4. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase its customer base.

5. By introducing new attractions from time to time, the park can attract more and more visitors.

Walt Disney World Resort Threats

The threats in the SWOT Analysis of Walt Disney World Resort are as mentioned:

1. Due to the sheer volume and variety of the resort, the operating expenses are tremendous.
2. Local competitors like Universal Studios, Universal’s Island of Adventure has similar offerings and are also very popular.
3. The competitors are very seasoned and experienced and are likely to eat into the market share if the resort fails to innovate constantly.

Walt Disney World Resort Competition
Competitors

Below are the top 2 Walt Disney World Resort competitors:

1. Universal Studios, USA
3. Islands of Adventure


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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