Veega Land SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 2612

SWOT analysis of Veega Land analyses the brand/company with its strengths, weaknesses, opportunities & threats. Veega Land is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Veega Land competitors and elaborates Veega Land segmentation, targeting, positioning & USP.

Veega Land

Parent Company

V-Guard Industries

Category

Amusement Parks/Theme Parks

Sector

Tourism and Hospitality

Tagline/ Slogan

India’s No. 1 Amusement Park

USP

It is the most popular amusement park in Kerala

Veega Land STP

Segment

Children, youngsters and families

Target Group

Youngsters and families living in Kochi and tourists from other parts of India

Positioning

It offers attractions for all age groups

Veega Land SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Veega Land. Strengths are:

1. Veega Land is the most popular amusement park in Kerala with great crowd pulling ability.
2. It has won several awards in recent times like the state government’s eco-friendly tourism award, Destination Kerala Award etc.
3. It has a good mix of rides for kids, family and thrill rides.
4. It is located at a convenient distance from Kochi and is easily accessible.

Weaknesses

Here are the weaknesses in the Veega Land SWOT Analysis:

1. The offerings are limited if compared to some of the international amusement parks.
2. The park is not very famous outside Kerala and even less popular outside India

Opportunities

Following are the Opportunities in Veega Land SWOT Analysis:

1. There are not many amusement parks in Kerala, hence there is virtually no competition.
2.In spite of its huge population, India has very few amusement parks; hence there is high growth potential.
3. Through constant innovation the park can attract more and more visitors.

Threats

The threats in the SWOT Analysis of Veega Land are as mentioned:

1. The park doesn’t have many attractive offers on the ticket rates which can affect the inflow of visitors.
2. The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses.
3. The offerings are very similar to those of its sister park, Wonderla Bangalore.

Veega Land Competition

Competitors

Below are the top 3 Veega Land competitors:

1.Wonderla, Bangalore
2.Ramoji Film City, Hyderabad
3.Essel World, Mumbai

The brandguide table above concludes the Veega Land SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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