Veega Land SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 2778

SWOT analysis of Veega Land analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Veega Land SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Veega Land to benchmark its business & performance as compared to the competitors and industry. Veega Land is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Veega Land competitors and elaborates Veega Land market segmentation, target group, positioning & Unique Selling Proposition (USP).

Veega Land SWOT, Competitors, Marketing STP & Brand analysis Table
Veega Land Brand Analysis
Parent Company

V-Guard Industries


Amusement Parks/Theme Parks


Tourism and Hospitality

Tagline/ Slogan

India’s No. 1 Amusement Park


It is the most popular amusement park in Kerala

Veega Land STP

Children, youngsters and families

Target Group

Youngsters and families living in Kochi and tourists from other parts of India


It offers attractions for all age groups

Veega Land SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Veega Land. Strengths are:

1. Veega Land is the most popular amusement park in Kerala with great crowd pulling ability.
2. It has won several awards in recent times like the state government’s eco-friendly tourism award, Destination Kerala Award etc.
3. It has a good mix of rides for kids, family and thrill rides.
4. It is located at a convenient distance from Kochi and is easily accessible.


Here are the weaknesses in the Veega Land SWOT Analysis:

1. The offerings are limited if compared to some of the international amusement parks.
2. The park is not very famous outside Kerala and even less popular outside India


Following are the Opportunities in Veega Land SWOT Analysis:

1. There are not many amusement parks in Kerala, hence there is virtually no competition.
2.In spite of its huge population, India has very few amusement parks; hence there is high growth potential.
3. Through constant innovation the park can attract more and more visitors.


The threats in the SWOT Analysis of Veega Land are as mentioned:

1. The park doesn’t have many attractive offers on the ticket rates which can affect the inflow of visitors.
2. The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses.
3. The offerings are very similar to those of its sister park, Wonderla Bangalore.

Veega Land Competition

Below are the top 3 Veega Land competitors:

1.Wonderla, Bangalore
2.Ramoji Film City, Hyderabad
3.Essel World, Mumbai

The brandguide table above concludes the Veega Land SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Veega Land. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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