Fun N Food Village SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1775

SWOT Analysis of Fun N Food Village with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fun ‘N’ Food Village

Parent Company

Polo Amusement Park Limited


Amusement Parks/Theme Parks


Tourism and Hospitality

Tagline/ Slogan

Jo Chahe Ho Jaye


It is one the most popular amusement parks around Delhi



Children, youngsters and families

Target Group

Families and youngsters living in and around Delhi and tourists from other parts of India


The park offers a mix of amusement rides and water rides for all age groups

SWOT Analysis


1. The parent company, Polo Groups, has quite some experience in operating amusement parks including 3 other locations.
2. It has a wide range of offerings for all age groups.
3. It has a good mix of amusement rides and water rides.
4. It is located at a convenient location near Gurgaon and is easily accessible.


1. The brand is not very popular outside India and hence does not attract tourists from abroad.
2. The park has very few offerings as compared to some of the international brands


1. The park is located at a demographically favourable location, which has a lot of young population.
2.The park is one of the oldest parks in the area and has been operating for almost 20 years now.
3. The park can hope to attract more tourists by stepping up its marketing strategy.


1. The park operates in a competitive environment in the vicinity of other parks like Entertainment City, Adventure Land and Kingdom of Dreams.
2.The concept of amusement parks is still not very developed in India and hence may take time to find popularity with the masses.
3. If the park fails to innovate in terms of its offerings, it will lose its charm.



1. Kingdom of Dreams. Gurgaon
2. Adventure Land, Delhi
3.Essel World, Mumbai

The table above concludes the Fun N Food Village SWOT analysis along with its marketing and brand parameters.


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