Paramount Parks SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 3100

SWOT analysis of Paramount Parks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Paramount Parks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Paramount Parks to benchmark its business & performance as compared to the competitors and industry. Paramount Parks is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Paramount Parks competitors and elaborates Paramount Parks market segmentation, target group, positioning & Unique Selling Proposition (USP).

Paramount Parks SWOT, Competitors, Marketing STP & Brand analysis Table
Paramount Parks Brand Analysis
Parent Company

CBS Corporations


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

The Best of Hollywood Entertainment; Now Playing


Paramount Parks was one of the oldest theme parks company in USA

Paramount Parks STP

Children and families

Target Group

Children and families belonging to middle class and upper middle class


The company offered a good variety of theme parks to its patrons

Paramount Parks SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Paramount Parks. Strengths are:

1. While operational, the parks used to attract around 13 million patrons annually.
2. The parks were operated by big media conglomerates such as Paramount Communications, Viacom and CBS Corporation.
3. The brand while it was operational was quite popular all over USA.
4. The park used to operate as many as 7 theme parks.


Here are the weaknesses in the Paramount Parks SWOT Analysis:

1. The brand was comparatively not very popular outside USA.
2. The business of most of the parks operated by Paramount was seasonal in nature.


Following are the Opportunities in Paramount Parks SWOT Analysis:

1.The blossoming of the domestic tourism industry had the potential to attract more and more visitors.
2.With more and more families from Europe and other parts of the world travelling abroad for vacations, the park could attract many international visitors.

3. King’s Island – the flagship park of Paramount is a very popular theme park in USA.


The threats in the SWOT Analysis of Paramount Parks are as mentioned:

1. There were many strong brands operating in the amusement park space in USA.
2.Since these were theme parks, people interested in adventures were the only loyal customers.
3. Competition

Paramount Parks Competition

Below are the top 3 Paramount Parks competitors:

1. Disneyland Park
2.Universal Studios
3.Seaworld Parks

The brandguide table above concludes the Paramount Parks SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Paramount Parks. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin