Paramount Parks SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 2805
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SWOT Analysis of Paramount Parks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Paramount Parks

Parent Company

CBS Corporations

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

The Best of Hollywood Entertainment; Now Playing

USP

Paramount Parks was one of the oldest theme parks company in USA

Paramount Parks STP

Segment

Children and families

Target Group

Children and families belonging to middle class and upper middle class

Positioning

The company offered a good variety of theme parks to its patrons

Paramount Parks SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Paramount Parks :

1. While operational, the parks used to attract around 13 million patrons annually.
2. The parks were operated by big media conglomerates such as Paramount Communications, Viacom and CBS Corporation.
3. The brand while it was operational was quite popular all over USA.
4. The park used to operate as many as 7 theme parks.

Weaknesses

1. The brand was comparatively not very popular outside USA.
2. The business of most of the parks operated by Paramount was seasonal in nature.

Opportunities

1.The blossoming of the domestic tourism industry had the potential to attract more and more visitors.
2.With more and more families from Europe and other parts of the world travelling abroad for vacations, the park could attract many international visitors.

3. King’s Island – the flagship park of Paramount is a very popular theme park in USA.

Threats

1. There were many strong brands operating in the amusement park space in USA.
2.Since these were theme parks, people interested in adventures were the only loyal customers.
3. Competition

Paramount Parks Competition

Competitors

Below are the 3 main Paramount Parks competitors :

1. Disneyland Park
2.Universal Studios
3.Seaworld Parks


The brandguide table above concludes the Paramount Parks SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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