Clarks Group of Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1783

SWOT Analysis of Clarks Group of Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clarks Group of Hotels

Parent Company

UP Hotels Ltd.


Hotels and resorts


Tourism and Hospitality

Tagline/ Slogan

Fine living and has expressed high standards in the art of hospitality


Five Star services at a lower cost



Leisure Travelers, foreigners, wedding parties

Target Group

Upper middle and upper class urban


It has the spirit and charm of the traditions of India and has blended these with the latest technology

SWOT Analysis


1. Excellent locations across India
2. The Hotel has a cozy and homely felling about it which is something customer’s love
3. Indian cultural and geographical diversity pulls tourism
4. The Hotel has extremely friendly staff


1. Low brand recall compared to leading industry players
2. Market share is lower than other hotel chains
3. Limited presence in the rest of the country


1. Incredible India! campaign has increased influx of foreigners

2. Domestic travelers are looking for hotels which offer 5 star services at a lower rate

3. Penetration and expansion to other cities as well as abroad


1. Terrorist threats, economic downturn, political turbulence
2.There is a new trend of people preferring Well furnished guest houses over hotels
3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment




4 Sarovar Premier

The table above concludes the Clarks Group of Hotels SWOT analysis along with its marketing and brand parameters.


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