Mansingh Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 1835

SWOT analysis of Mansingh Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mansingh Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mansingh Hotels to benchmark its business & performance as compared to the competitors and industry. Mansingh Hotels is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Mansingh Hotels competitors and elaborates Mansingh Hotels market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mansingh Hotels SWOT, Competitors, Marketing STP & Brand analysis Table
Mansingh Hotels Brand Analysis
Parent Company

Mansingh Group of Hotels


Hotels and resorts


Tourism and Hospitality

Tagline/ Slogan

Hotels ,Resorts & Entertainment


A chain of hotels which makes their residents feel like Kings & Queens from Rajasthan

Mansingh Hotels STP

Luxury Segment

Target Group

HNI travelers  & Luxury segment , Weddings


A chain of Upscale hotels specializing in Rajhistan sharing with their customers the ultimate princely experience

Mansingh Hotels SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mansingh Hotels. Strengths are:

1. The Mansingh Group has a vast reservoir of experienced professionals and technical experts
2.  Frequented by foreigners as it provides them the ultimate Indian experience.
3.  The hotels are situated across one of the most beautiful states of India Rajasthan


Here are the weaknesses in the Mansingh Hotels SWOT Analysis:

1. Market share growth is slow due to presence of well-established industry players

2. Despite huge popularity in India, the brand hasn’t explored international destinations


Following are the Opportunities in Mansingh Hotels SWOT Analysis:

1. Affluent families love to recreate the larger then life experience for weddings, anniversary’s
2. Increasing Government support

3. Expansion to newer domestic as well as international destinations


The threats in the SWOT Analysis of Mansingh Hotels are as mentioned:

1. Dependency on foreign travelers

2. Increasing competition. Rampant increase in International entrants

Mansingh Hotels Competition

Below are the top 3 Mansingh Hotels competitors:

1. Oberoi  Group

2. The Taj group

3. Leela

The brandguide table above concludes the Mansingh Hotels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mansingh Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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