Mansingh Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1379

SWOT Analysis of Mansingh Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mansingh Hotels

Parent Company

Mansingh Group of Hotels


Hotels and resorts


Tourism and Hospitality

Tagline/ Slogan

Hotels ,Resorts & Entertainment


A chain of hotels which makes their residents feel like Kings & Queens from Rajasthan



Luxury Segment

Target Group

HNI travelers  & Luxury segment , Weddings


A chain of Upscale hotels specializing in Rajhistan sharing with their customers the ultimate princely experience

SWOT Analysis


1. The Mansingh Group has a vast reservoir of experienced professionals and technical experts
2.  Frequented by foreigners as it provides them the ultimate Indian experience.
3.  The hotels are situated across one of the most beautiful states of India Rajasthan


1. Market share growth is slow due to presence of well-established industry players

2. Despite huge popularity in India, the brand hasn’t explored international destinations


1. Affluent families love to recreate the larger then life experience for weddings, anniversary’s
2. Increasing Government support

3. Expansion to newer domestic as well as international destinations


1. Dependency on foreign travelers

2. Increasing competition. Rampant increase in International entrants



1. Oberoi  Group

2. The Taj group

3. Leela

The table above concludes the Mansingh Hotels SWOT analysis along with its marketing and brand parameters.


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