Jurong Port SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1374
Advertisements

SWOT Analysis of Jurong Port with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jurong Port

Parent Company

JTC Corporation

Category

Port Operator

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

Award winning port well known for its safety standards

Jurong Port STP

Segment

Port Operators

Target Group

Governments seeking a high-tech port to boost tourism and trade

Positioning

Port operator with experience in technological efficiency

Jurong Port SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jurong Port :

1. Welcomes more than 40,000 vessels each year from both the region and internationally.
2. Uses latest technological innovations for improved productivity.
3. Handles a vast range of cargo – general, bulk and containerized
4. Operates a multi-user waterfront facility providing port services to companies engaged in fabrication of marine and offshore equipment.

5. It has facilities like general cargo terminal, bulk cargo, container, solar power etc

Weaknesses

1. Limited brand awareness
2. Safety hazards. Has a record of alleged accidents in the past

Opportunities

1. Continued expansion into international markets
2. Ease of doing business in Singapore since it is a free port company
3. Emerging as one of the largest port operators in the world.

Threats

1. Stiff competition from Malaysian port companies.
2. Internal issues within the organization. 
3. Susceptible to piracy in troubled waters.

Jurong Port Competition

Competitors

Below are the 3 main Jurong Port competitors :

1. PSA International
2. Neptune Orient Lines
3. ComfortDelGro Corporation


The brandguide table above concludes the Jurong Port SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Jurong Port. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin