Jurong Port SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1374

SWOT Analysis of Jurong Port with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jurong Port

Parent Company

JTC Corporation


Port Operator


Transport and Logistics

Tagline/ Slogan



Award winning port well known for its safety standards

Jurong Port STP


Port Operators

Target Group

Governments seeking a high-tech port to boost tourism and trade


Port operator with experience in technological efficiency

Jurong Port SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jurong Port :

1. Welcomes more than 40,000 vessels each year from both the region and internationally.
2. Uses latest technological innovations for improved productivity.
3. Handles a vast range of cargo – general, bulk and containerized
4. Operates a multi-user waterfront facility providing port services to companies engaged in fabrication of marine and offshore equipment.

5. It has facilities like general cargo terminal, bulk cargo, container, solar power etc


1. Limited brand awareness
2. Safety hazards. Has a record of alleged accidents in the past


1. Continued expansion into international markets
2. Ease of doing business in Singapore since it is a free port company
3. Emerging as one of the largest port operators in the world.


1. Stiff competition from Malaysian port companies.
2. Internal issues within the organization. 
3. Susceptible to piracy in troubled waters.

Jurong Port Competition


Below are the 3 main Jurong Port competitors :

1. PSA International
2. Neptune Orient Lines
3. ComfortDelGro Corporation

The brandguide table above concludes the Jurong Port SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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