Jurong Port SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1761

SWOT analysis of Jurong Port analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Jurong Port SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jurong Port to benchmark its business & performance as compared to the competitors and industry. Jurong Port is one of the leading brands in the transport and logistics sector. The table below also lists the top Jurong Port competitors and elaborates Jurong Port market segmentation, target group, positioning & Unique Selling Proposition (USP).

Jurong Port SWOT, Competitors, Marketing STP & Brand analysis Table
Jurong Port Brand Analysis
Parent Company

JTC Corporation

Category

Port Operator

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

Award winning port well known for its safety standards

Jurong Port STP
Segment

Port Operators

Target Group

Governments seeking a high-tech port to boost tourism and trade

Positioning

Port operator with experience in technological efficiency

Jurong Port SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jurong Port. Strengths are:

1. Welcomes more than 40,000 vessels each year from both the region and internationally.
2. Uses latest technological innovations for improved productivity.
3. Handles a vast range of cargo – general, bulk and containerized
4. Operates a multi-user waterfront facility providing port services to companies engaged in fabrication of marine and offshore equipment.

5. It has facilities like general cargo terminal, bulk cargo, container, solar power etc

Weaknesses

Here are the weaknesses in the Jurong Port SWOT Analysis:

1. Limited brand awareness
2. Safety hazards. Has a record of alleged accidents in the past

Opportunities

Following are the Opportunities in Jurong Port SWOT Analysis:

1. Continued expansion into international markets
2. Ease of doing business in Singapore since it is a free port company
3. Emerging as one of the largest port operators in the world.

Threats

The threats in the SWOT Analysis of Jurong Port are as mentioned:

1. Stiff competition from Malaysian port companies.
2. Internal issues within the organization. 
3. Susceptible to piracy in troubled waters.

Jurong Port Competition
Competitors

Below are the top 3 Jurong Port competitors:

1. PSA International
2. Neptune Orient Lines
3. ComfortDelGro Corporation

The brandguide table above concludes the Jurong Port SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jurong Port. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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