The Utility Warehouse SWOT Analysis, USP & Competitors

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SWOT Analysis of The Utility Warehouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Utility Warehouse

Parent Company

Telecom Plus PLC


Public Utility


Public Utility

Tagline/ Slogan

The Discount Club


No advertisements & touts the advantage of getting a single monthly bill for phone, electric, and gas service.



Landline telephony, mobile telephony, broadband, gas, electricity services

Target Group

Consumers, Small & Medium scale enterprises


Positioned as an amalgamation of savings, simplicity & service

SWOT Analysis


1. Handles over 500,000 customer accounts

2. Over 40,000 independent distributors

2. Good sales team

3. The Utility Warehouse brand is the primary engine of revenue generation for Telecom Plus

4. One of the largest independent energy suppliers in the UK with over 500,000 customers

5. Its services include Landline telephony, mobile telephony, broadband, gas, electricity.


1. No good international presence

2. Haven’t established themselves in the emerging economies


1. Expanding market and strong growth potential
2. Increase in purchases because of easy online buy options
3. Rising income levels

4. Less players currently


1. Scope for increased competition & reduced profitability

2. Increase in government regulations

3. Sluggish economy

4. Credibility issues



1. Npower

2. BT Group

3. Orange

4. National Grid PLC

The table above concludes the The Utility Warehouse SWOT analysis along with its marketing and brand parameters.


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