Shivneri SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1413

SWOT analysis of Shivneri analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shivneri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shivneri to benchmark its business & performance as compared to the competitors and industry. Shivneri is one of the leading brands in the transport and logistics sector. The table below also lists the top Shivneri competitors and elaborates Shivneri market segmentation, target group, positioning & Unique Selling Proposition (USP).

Shivneri SWOT, Competitors, Marketing STP & Brand analysis Table
Shivneri Brand Analysis
Parent Company

Maharashtra State Road Transport Corporation

Category

Premium public transport

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

Air-conditioned world class Volvo B7R buses

Shivneri STP
Segment

Everyone who commutes from one place to another

Target Group

Upper Middle class and Upper Class

Positioning

Premium

Shivneri SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shivneri. Strengths are:

1. Operates bus service between popular cities of Maharashtra

2. Total Number of Routes Operated is more than 15

3. Large organization with 5 decades of rich industry experience

4. High awareness - No marketing expenses

5. Offers lowest fares of this category

6. Offers multi-channel booking and even listed in marketplace like redbus.in

7. Financial liberty

Weaknesses

Here are the weaknesses in the Shivneri SWOT Analysis:

1. Business gets affected often due to employee strikes, etc

2. Web and mobile app UIs are not impressive compared to private players

Opportunities

Following are the Opportunities in Shivneri SWOT Analysis:

1. Opportunity to expand the services to many far away cities

2. More number of routes can be covered to increase revenues

3. Rising disposable income and Increasing importance towards convenience

4. Can establish strategic partnership with firms to reinvent the brand with superior web and mobile presence

Threats

The threats in the SWOT Analysis of Shivneri are as mentioned:

1. Intense competition from private players

2. Presence of Superior technology with private players

Shivneri Competition
Competitors

Below are the top 3 Shivneri competitors:

1. Neeta Tours and Travels

2. Purple Metrolink

3. Paulo Travels

The brandguide table above concludes the Shivneri SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shivneri. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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