Shivneri SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 859

SWOT Analysis of Shivneri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Maharashtra State Road Transport Corporation


Premium public transport


Transport & Logistics

Tagline/ Slogan



Air-conditioned world class Volvo B7R buses



Everyone who commutes from one place to another

Target Group

Upper Middle class and Upper Class



SWOT Analysis


1. Operates bus service between popular cities of Maharashtra

2. Total Number of Routes Operated is more than 15

3. Large organization with 5 decades of rich industry experience

4. High awareness - No marketing expenses

5. Offers lowest fares of this category

6. Offers multi-channel booking and even listed in marketplace like

7. Financial liberty


1. Business gets affected often due to employee strikes, etc

2. Web and mobile app UIs are not impressive compared to private players


1. Opportunity to expand the services to many far away cities

2. More number of routes can be covered to increase revenues

3. Rising disposable income and Increasing importance towards convenience

4. Can establish strategic partnership with firms to reinvent the brand with superior web and mobile presence


1. Intense competition from private players

2. Presence of Superior technology with private players



1. Neeta Tours and Travels

2. Purple Metrolink

3. Paulo Travels

The table above concludes the Shivneri SWOT analysis along with its marketing and brand parameters.


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