Om Logistics Ltd SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3814
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SWOT Analysis of Om Logistics Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Om Logistics Ltd

Parent Company

Om Group

Category

Courier & Transportation Services

Sector

Transport and Logistics

Tagline/ Slogan

Making business simple

USP

Optimum connectivity is as it connects more than a thousand destinations all over the country

Om Logistics Ltd STP

Segment

Businesses who need courier & transportation services

Target Group

Automotives & White goods

Positioning

One of the India's top- notch Logistics Solutions and services provider with national presence and Titans Of Logistics

Om Logistics Ltd SWOT Analysis

Strengths

1. Awarded as "Certificate of Excellence” for Outbound Logistics Summit
2. Manpower is approx 5,000
3. It has a fleet size of more than 3000 trucks, light commercial vehicles
4. It has 400 branch offices across the country

Weaknesses

1.Lesser known brand as advertising is less effective compared to global brands
2. Yet not reached outside India so much
3.Limited use of advanced technology

Opportunities

1.It can expand globally through its first overseas office in Shanghai, China
2.Supply chain in India is still at nascent stage
3.It can go for niche market

Threats

1. Taxation & State barriers
2.Small players with low cost offerings
3.Big players with better services

Om Logistics Ltd Competition

Competitors

1.CTC Freight Carriers Private Ltd.
2.DHL
3.Gati


The brandguide table above concludes the Om Logistics Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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