Om Logistics Ltd SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 4270

SWOT Analysis of Om Logistics Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Om Logistics Ltd

Parent Company

Om Group


Courier & Transportation Services


Transport and Logistics

Tagline/ Slogan

Making business simple


Optimum connectivity is as it connects more than a thousand destinations all over the country

Om Logistics Ltd STP


Businesses who need courier & transportation services

Target Group

Automotives & White goods


One of the India's top- notch Logistics Solutions and services provider with national presence and Titans Of Logistics

Om Logistics Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Om Logistics Ltd :

1. Awarded as "Certificate of Excellence” for Outbound Logistics Summit
2. Manpower is approx 5,000
3. It has a fleet size of more than 3000 trucks, light commercial vehicles
4. It has 400 branch offices across the country


1.Lesser known brand as advertising is less effective compared to global brands
2. Yet not reached outside India so much
3.Limited use of advanced technology


1.It can expand globally through its first overseas office in Shanghai, China
2.Supply chain in India is still at nascent stage
3.It can go for niche market


1. Taxation & State barriers
2.Small players with low cost offerings
3.Big players with better services

Om Logistics Ltd Competition


Below are the 3 main Om Logistics Ltd competitors :

1.CTC Freight Carriers Private Ltd.

The brandguide table above concludes the Om Logistics Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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