Om Logistics Ltd SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3274

SWOT Analysis of Om Logistics Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Om Logistics Ltd

Parent Company

Om Group


Courier & Transportation Services


Transportation & Logistics

Tagline/ Slogan

Making business simple


Optimum connectivity is as it connects more than a thousand destinations all over the country



Businesses who need courier & transportation services

Target Group

Automotives & White goods


One of the India's top- notch Logistics Solutions and services provider with national presence and Titans Of Logistics

SWOT Analysis


1. Awarded as "Certificate of Excellence” for Outbound Logistics Summit
2. Manpower is approx 5,000
3. It has a fleet size of more than 3000 trucks, light commercial vehicles
4. It has 400 branch offices across the country


1.Lesser known brand as advertising is less effective compared to global brands
2. Yet not reached outside India so much
3.Limited use of advanced technology


1.It can expand globally through its first overseas office in Shanghai, China
2.Supply chain in India is still at nascent stage
3.It can go for niche market


1. Taxation & State barriers
2.Small players with low cost offerings
3.Big players with better services



1.CTC Freight Carriers Private Ltd.

The table above concludes the Om Logistics Ltd SWOT analysis along with its marketing and brand parameters.


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