Sinotrans SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1762

SWOT Analysis of Sinotrans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Sinotrans Group


Marine Transportation Services


Transportation & Logistics

Tagline/ Slogan

Success in service


Superior assets and professional staff



Businesses with need of transportation

Target Group

Mostly Chinese corporate & international businesses with need of marine transportation


One of China’s largest shipping companies in terms of self owned dry bulk fleet size

SWOT Analysis


1.It has years of experience and expertise in shipping industry
2. It has most reliable services and integrity in conducting business
3. The brand recognition is very high
4. It has comparatively lower operating costs than that of its competitors

5. Great local knowledge of China and one of the biggest in Asia
6. It has a strong workforce of over 22,000 employees


1.Not so famous outside China
2.Low marketing visibility and over- dependence on China


1.There is a strong economic growth in China
2.It can strengthen its existing long term relationships with key customers through various creative ways
3.It can also expand services out of China


1.Entry of strong players in Chinese market
2.Complex tax structure
3. Strict Govt policies affects operations



1. China Ocean Shipping (Group) Company
2. COSCO International Holdings Limited
3. China Merchants Holdings (International) Company Limited

The table above concludes the Sinotrans SWOT analysis along with its marketing and brand parameters.


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