SAL Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SAL Logistics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SAL Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SAL Logistics to benchmark its business & performance as compared to the competitors and industry. SAL Logistics is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SAL Logistics competitors and includes SAL Logistics target market, segmentation, positioning & Unique Selling Proposition (USP).

SAL Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SAL Logistics Brand Analysis
Parent Company

SAL Logistics

Category

Cargo Handling Service

Sector

Transport and Logistics

Tagline/ Slogan

We would rather lose money than the trust of our customers

USP

Customized cargo management services

SAL Logistics STP
SAL Logistics Segmentation

Multinational Companies, Software Companies, Refineries, Aeronautical Industries

SAL Logistics Target Market

Above mentioned firms with need of International freight forwarding, Custom clearance, Special  cargo service, Aircraft charter service, Vessel charter service

SAL Logistics Positioning

Renowned global cargo service providers

SAL Logistics SWOT Analysis
SAL Logistics Strengths

Below are the Strengths in the SWOT Analysis of SAL Logistics:

1.It has physical centers over 50 countries across the world
2. More transparent service which helps to gain the confidence of customers
3. It has good warehousing & storage facilities
4. Well trained professionals and efficient workforce

5. European & global network of door to door services with main overseas partners

SAL Logistics Weaknesses

Here are the weaknesses in the SAL Logistics SWOT Analysis:

1.New in market compared to the established players
2.Low growth rate and lesser brand recall in comparison with the big players

SAL Logistics Opportunities

Following are the Opportunities in SAL Logistics SWOT Analysis:

1.It can make efficient use of its large no. of assets
2.It has centers across 50 countries so it can go for expansion
3. It has huge network of agents across the globe which can be help to find potential clients

SAL Logistics Threats

The threats in the SWOT Analysis of SAL Logistics are as mentioned:

1.Local companies with cheaper rates
2.Various laws in different countries
3.Big players with advanced services

SAL Logistics Competition
Competitors

Below are the top 2 SAL Logistics competitors:

1.AFL Logistics
2.Om Logistics


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SAL Logistics. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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