Hyundai Glovis SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 2145

SWOT Analysis of Hyundai Glovis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Glovis

Parent Company



Marine & Air freight logistics


Transport and Logistics

Tagline/ Slogan

Your value chain partner


Even growth trend in all sectors

Hyundai Glovis STP


Businesses with sea & air transportation requirement

Target Group

Bulk cargos, such as steel manufacturing equipment, automobile equipment and coil


Global integrated logistics & distribution service provider

Hyundai Glovis SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Glovis :

1. Its supply chain is present globally in 37 countries
2. Its last 5 years average Return On Capital is 20%
3. The company has a very strong brand name
4. Financial stability and year on year consistent returns have made it a strong brand


1.Lesser known outside Korea as compared to leading brands
2.No presence in emerging industries like retail etc.


1.Rising demand of transportation
2.It can go for other sectors also like retail, fashion etc.


1.Big players with better technologies
2.Different tax structure in different countries
3. Rising fuel prices would affect the operations

Hyundai Glovis Competition


Below are the 3 main Hyundai Glovis competitors :

1. Expeditors International
2. C.H. Robinson Worldwide
3. UPS

The brandguide table above concludes the Hyundai Glovis SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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