Logwin SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1803

SWOT Analysis of Logwin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Air freight, Sea freight & Land transportation


Transport and Logistics

Tagline/ Slogan

Your logistics!


Linking decentralized and centralized elements

Logwin STP


Business with national & international air, sea & land transportation requirement

Target Group

Automotive, Chemical, Electronics & High Tech, FMCG, Retail, Steel, Tyre


An integrated Group and an innovative and flexible logistics partner

Logwin SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Logwin :

1. It has over decades of experience in Asian market
2. One of the most popular brands in the Asia market
3. It has more than 5,900 employees’ worldwide and about 300 vocational trainees
4. It’s presence is in around 250 locations in 39 countries worldwide


1.Despite strong Asian presence, its brand recall and penetration is limited globally compared to industry leaders
2. Weaker stimulus from exports compared to some other brands


1.It has international expertise for fashion & lifestyle products logistics which has a huge demand in future
2.In their after sales services they can do lot of improvements


1.Increase fuel & transportation costs
2.In Air & Ocean segment, the competition risks are unpredictable developments in freight rates

3.Constant fall in freight rates can result in a weakening of demand for worldwide sea & air freight transportation

Logwin Competition


Below are the 3 main Logwin competitors :

1.CEVA Group
2.D. Logistics AG
3.DB Mobility Logistics AG

The brandguide table above concludes the Logwin SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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