Globe Express Services SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 2128

SWOT Analysis of Globe Express Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Globe Express Services

Parent Company

Globe Express Services


Full-service ocean & air freight forwarding, Cargo consolidation & distribution


Transport and Logistics

Tagline/ Slogan



State-of-the-art proprietary technology platform, providing outstanding visibility, flexibility and customization potential

Globe Express Services STP


Businesses with need of transportation

Target Group

Exports, industrial products and specialized/project logistics


One of the world's top 100 global logistics providers

Globe Express Services SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Globe Express Services :

1. Joint venture (JV) with International Transport Services Associated (ITSA)
2. It has decades of experience and expertise in the industry
3. It has over 55 corporate offices worldwide and a total market presence in more than 80 countries
4. State-of-the-art proprietary technology platform, providing outstanding visibility, flexibility and customization potential


1.In comparison with other popular global giants, brand recall is limited despite of excellent services


1. JV with ITSA is a great opportunity for GES to partner with a professional and well regarded company in a key global market
2. JV with ITSA also helps to extend to the Italian market key service segments (air freight, warehousing, consolidation services)
3. Strong presence in Russia's logistics market as the country features one of the world's most dynamic global economies with vast growth potential in containerized import/export, project shipments, air freight, warehousing and distribution activities


1.Complex government norms
2.Continuous changing economy

Globe Express Services Competition


Below are the 2 main Globe Express Services competitors :

2.Expeditors International

The brandguide table above concludes the Globe Express Services SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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