Sankyu SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1158

SWOT Analysis of Sankyu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sankyu Inc

Parent Company

Sankyu Inc


Logistics services, warehousing and multimodal freight forwarding (air, ocean, and ground)


Transportation & Logistics

Tagline/ Slogan

To be your best partner


It’s 3PM centralized management system



Businesses with transportation requirement

Target Group

Chemical, Consumer Goods, Electronic, Plant engineering


It linked with client’s needs, and linked proven reliability with the future

SWOT Analysis


1. It has around 28000 employees
2. Easily accessible information on website
3. More than 90 years of experience
4. Strong brand reputation and excellent network


1. Brand recall is limited compared to leading global players
2. Strong competition from domestic players means growth is restricted


1.It can focus on other sectors also
2.It can make use of its assets more efficiently


1.Entrance of big players in their strong regions
2.Complex tax structure



1. Expeditors International of Washington
2. Hanjin Shipping Co. Ltd.
3. Kawasaki Kisen Kaisha Ltd.

The table above concludes the Sankyu SWOT analysis along with its marketing and brand parameters.


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