Sankyu SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1528

SWOT Analysis of Sankyu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sankyu Inc

Parent Company

Sankyu Inc


Logistics services, warehousing and multimodal freight forwarding (air, ocean, and ground)


Transport and Logistics

Tagline/ Slogan

To be your best partner


It’s 3PM centralized management system

Sankyu STP


Businesses with transportation requirement

Target Group

Chemical, Consumer Goods, Electronic, Plant engineering


It linked with client’s needs, and linked proven reliability with the future

Sankyu SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sankyu :

1. It has around 28000 employees
2. Easily accessible information on website
3. More than 90 years of experience
4. Strong brand reputation and excellent network


1. Brand recall is limited compared to leading global players
2. Strong competition from domestic players means growth is restricted


1.It can focus on other sectors also
2.It can make use of its assets more efficiently


1.Entrance of big players in their strong regions
2.Complex tax structure

Sankyu Competition


Below are the 3 main Sankyu competitors :

1. Expeditors International of Washington
2. Hanjin Shipping Co. Ltd.
3. Kawasaki Kisen Kaisha Ltd.

The brandguide table above concludes the Sankyu SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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