UTi Worldwide SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2617

SWOT Analysis of UTi Worldwide with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UTi Worldwide

Parent Company

Union Transport


Air and Ocean freight forwarding services


Transportation & Logistics

Tagline/ Slogan

Supply Chain Solutions that Deliver


CLIENTasONE, a client-centric approach to delivering competitive advantage to client supply chains wherever they operate worldwide



Businesses with transportation requirement

Target Group

Automotive, Consumer + Retail, Hi-Tech, Pharma + Healthcare, Chemical, Fashion + Apparel, Govt+ Defense, industrial + Manufacturing, Projects of Mining & Energy, Cruise Lines


Industry-leading, non-asset-based supply chain management company that delivers competitive advantage to their clients' supply chains

SWOT Analysis


1. Global footprint of 370+ offices and 240+ logistics centers in 60+ countries
2. 85+ years of experience in industry
3. 19000+ employee strength
4. Strong operations and excellent customer satisfaction
5. Penetration in automotive, health, pharma, chemical etc industries


1. They have to depend on third party services for transportation
2.Low brand recall as compared to leading logistic players in the world


1.They can buy their own ships or planes & can reduce the dependence on 3rd party
2.Expansion in range of services


1.Being non-asset company, customers will prefer it very less
2.Asset based companies with logistics solutions



1. APL Logistics Americas, Ltd
2. Agility Public Warehousing Company K.S.C.
3. C.H. Robinson Worldwide

The table above concludes the UTi Worldwide SWOT analysis along with its marketing and brand parameters.


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