UTi Worldwide SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

UTi Worldwide SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of UTi Worldwide, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like UTi Worldwide to benchmark its business & performance as compared to the competitors, and make strategic improvements. UTi Worldwide is one of the leading brands in the transport and logistics sector.

The article below lists the UTi Worldwide SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the UTi Worldwide SWOT Analysis:

SWOT Analysis of UTi Worldwide

For UTi Worldwide, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

UTi Worldwide Strengths

The strengths of UTi Worldwide looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of UTi Worldwide :

1. Global footprint of 370+ offices and 240+ logistics centers in 60+ countries
2. 85+ years of experience in industry
3. 19000+ employee strength
4. Strong operations and excellent customer satisfaction
5. Penetration in automotive, health, pharma, chemical etc industries

UTi Worldwide Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the UTi Worldwide SWOT Analysis:

1. They have to depend on third party services for transportation
2.Low brand recall as compared to leading logistic players in the world

UTi Worldwide Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in UTi Worldwide SWOT Analysis:

1.They can buy their own ships or planes & can reduce the dependence on 3rd party
2.Expansion in range of services

UTi Worldwide Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of UTi Worldwide are as mentioned:

1.Being non-asset company, customers will prefer it very less
2.Asset based companies with logistics solutions

UTi Worldwide Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of UTi Worldwide:

1. APL Logistics Americas, Ltd
2. Agility Public Warehousing Company K.S.C.
3. C.H. Robinson Worldwide

Hence this concludes the UTi Worldwide SWOT analysis.

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About UTi Worldwide

UTi Worldwide Overview
Parent Company

Union Transport


Air and Ocean freight forwarding services


Transport and Logistics

Tagline/ Slogan

Supply Chain Solutions that Deliver


CLIENTasONE, a client-centric approach to delivering competitive advantage to client supply chains wherever they operate worldwide

UTi Worldwide STP

Businesses with transportation requirement

Target Market

Automotive, Consumer + Retail, Hi-Tech, Pharma + Healthcare, Chemical, Fashion + Apparel, Govt+ Defense, industrial + Manufacturing, Projects of Mining & Energy, Cruise Lines


Industry-leading, non-asset-based supply chain management company that delivers competitive advantage to their clients' supply chains

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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