UTi Worldwide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of UTi Worldwide analyses the brand/company with its strengths, weaknesses, opportunities & threats. In UTi Worldwide SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like UTi Worldwide to benchmark its business & performance as compared to the competitors and industry. UTi Worldwide is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top UTi Worldwide competitors and includes UTi Worldwide target market, segmentation, positioning & Unique Selling Proposition (USP).

UTi Worldwide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
UTi Worldwide Brand Analysis
Parent Company

Union Transport

Category

Air and Ocean freight forwarding services

Sector

Transport and Logistics

Tagline/ Slogan

Supply Chain Solutions that Deliver

USP

CLIENTasONE, a client-centric approach to delivering competitive advantage to client supply chains wherever they operate worldwide

UTi Worldwide STP
UTi Worldwide Segmentation

Businesses with transportation requirement

UTi Worldwide Target Market

Automotive, Consumer + Retail, Hi-Tech, Pharma + Healthcare, Chemical, Fashion + Apparel, Govt+ Defense, industrial + Manufacturing, Projects of Mining & Energy, Cruise Lines

UTi Worldwide Positioning

Industry-leading, non-asset-based supply chain management company that delivers competitive advantage to their clients' supply chains

UTi Worldwide SWOT Analysis
UTi Worldwide Strengths

Below are the Strengths in the SWOT Analysis of UTi Worldwide:

1. Global footprint of 370+ offices and 240+ logistics centers in 60+ countries
2. 85+ years of experience in industry
3. 19000+ employee strength
4. Strong operations and excellent customer satisfaction
5. Penetration in automotive, health, pharma, chemical etc industries

UTi Worldwide Weaknesses

Here are the weaknesses in the UTi Worldwide SWOT Analysis:

1. They have to depend on third party services for transportation
2.Low brand recall as compared to leading logistic players in the world

UTi Worldwide Opportunities

Following are the Opportunities in UTi Worldwide SWOT Analysis:

1.They can buy their own ships or planes & can reduce the dependence on 3rd party
2.Expansion in range of services

UTi Worldwide Threats

The threats in the SWOT Analysis of UTi Worldwide are as mentioned:

1.Being non-asset company, customers will prefer it very less
2.Asset based companies with logistics solutions

UTi Worldwide Competition
Competitors

Below are the top 3 UTi Worldwide competitors:

1. APL Logistics Americas, Ltd
2. Agility Public Warehousing Company K.S.C.
3. C.H. Robinson Worldwide


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to UTi Worldwide. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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