Velocity Global Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2631
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SWOT Analysis of Velocity Global Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Velocity Global Logistics

Parent Company

Velocity Global Logistics

Category

Freight Forwarding, Custom Clearing, Shipping, LCL Consolidation, Transportation, Warehousing

Sector

Transport and Logistics

Tagline/ Slogan

Redefining Logistics

USP

Customized transportation and logistics solutions around the world

Velocity Global Logistics STP

Segment

Businesses with transportation requirement

Target Group

Port trusts, Apparels etc.

Positioning

Global Logistics company in the field of ex-im

Velocity Global Logistics SWOT Analysis

Strengths

1. It has chartered one of the world's biggest aircraft Antonov 124 to deliver a single piece of Rotor of 49 MT at Ahmedabad Airport, a record for the biggest aircraft to land in Gujarat, India well within the given time
2. It has a worldwide network with own office in China
3. Presence in major countries like USA, Canada, Brazil, Indonesia, Malaysia, Hong Kong, Dubai etc
4. Strong financial reputation and strong brand image

Weaknesses

1.Very less experience in industry
2.It has very less no. of employees compared to global logistics brands

Opportunities

1. It can expand its service range
2. It has its domestic offices in Mumbai, Kandla Port, Mundra, Ahmedabad, New Delhi and tie ups at pots like Chennai, Kolkata, Cochin, Vizaq etc. which are important cities in India to connect the big businesses
3. More brand awareness would help itself establish as an industry leader

Threats

1.Threat of big players
2.Threat of new entrants with advanced technology

Velocity Global Logistics Competition

Competitors

1.CTC Freight Carriers Pvt. Ltd.
2.Transocean Express Logistics


The brandguide table above concludes the Velocity Global Logistics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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