Velocity Global Logistics SWOT Analysis, Competitors & USP

SWOT analysis of Velocity Global Logistics analyses the brand by its strengths, weaknesses, opportunities & threats. In Velocity Global Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Velocity Global Logistics to benchmark its business & performance as compared to the competitors. Velocity Global Logistics is one of the leading brands in the transport and logistics sector.

The article below lists the Velocity Global Logistics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Velocity Global Logistics SWOT Analysis:

SWOT Analysis of Velocity Global Logistics

For Velocity Global Logistics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Velocity Global Logistics Strengths

The strengths of Velocity Global Logistics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Velocity Global Logistics :

1. It has chartered one of the world's biggest aircraft Antonov 124 to deliver a single piece of Rotor of 49 MT at Ahmedabad Airport, a record for the biggest aircraft to land in Gujarat, India well within the given time
2. It has a worldwide network with own office in China
3. Presence in major countries like USA, Canada, Brazil, Indonesia, Malaysia, Hong Kong, Dubai etc
4. Strong financial reputation and strong brand image

Velocity Global Logistics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Velocity Global Logistics SWOT Analysis:

1.Very less experience in industry
2.It has very less no. of employees compared to global logistics brands

Velocity Global Logistics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Velocity Global Logistics SWOT Analysis:

1. It can expand its service range
2. It has its domestic offices in Mumbai, Kandla Port, Mundra, Ahmedabad, New Delhi and tie ups at pots like Chennai, Kolkata, Cochin, Vizaq etc. which are important cities in India to connect the big businesses
3. More brand awareness would help itself establish as an industry leader

Velocity Global Logistics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Velocity Global Logistics are as mentioned:

1.Threat of big players
2.Threat of new entrants with advanced technology

Velocity Global Logistics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Velocity Global Logistics:

1.CTC Freight Carriers Pvt. Ltd.
2.Transocean Express Logistics

Hence this concludes the Velocity Global Logistics SWOT analysis.

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About Velocity Global Logistics

Velocity Global Logistics Overview
Parent Company	Velocity Global Logistics
Category	Freight Forwarding, Custom Clearing, Shipping, LCL Consolidation, Transportation, Warehousing
Sector	Transport and Logistics
Tagline/ Slogan	Redefining Logistics
USP	Customized transportation and logistics solutions around the world
Velocity Global Logistics STP
Segmentation	Businesses with transportation requirement
Target Market	Port trusts, Apparels etc.
Positioning	Global Logistics company in the field of ex-im

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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