Yamato Holdings SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2277

SWOT Analysis of Yamato Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamato Holdings

Parent Company

Yamato Holdings Co Ltd




Transportation and Logistics

Tagline/ Slogan

We care, we deliver


It provides same-day delivery to anywhere in Singapore through TA-Q-BIN service



Customers with road transportation and logistics requirement

Target Group

Goods delivery among homes, office, hotels, airports, service centres


Japan’s largest door-to-door delivery service company

SWOT Analysis


1. It provides same day delivery to anywhere in Singapore trough TA-Q-BIN network
2. Majority market share in door-to-door delivery service in Japan
3. Vehicle maintenance plant to achieve high operational efficiency
4. It consists of 45 subsidiaries and 7 affiliated companies

5. Strong market position and network


1. High dependency on TA-Q-BIN business for operating revenues 2. Limited global penetration and brand awareness as compared to global leaders


1. Global expansion and better penetration
2. Increased use of logistics services in sectors such as technology, consumer retail, automotive and industrial
3. Improvement in service through better staff training and stricter control over customer information


1. Unexpectedly strict environmental regulations could be enacted
2. Roads and other infrastructure could be damaged as a result of a natural disaster
3. Unstable diesel or other fuel prices



1. Sagawa Express
2. Nippon Express

The table above concludes the Yamato Holdings SWOT analysis along with its marketing and brand parameters.


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