Abertis SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 2092
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SWOT Analysis of Abertis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Abertis

Parent Company

Abertis

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

Infrastructures that work

USP

Leading group in the terrestrial telecommunications infrastructures and services sector in Spain

Abertis STP

Segment

Business which requires transport infrastructure and services

Target Group

Development, construction, and maintenance services for airports, toll roads, and parking garages

Positioning

One of the leading international group in mobility and telecommunications infrastructure

Abertis SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Abertis :

1. Directly manages 3,800 kilometers of toll roads
2. Leading group in the terrestrial telecommunications infrastructures and services sector in Spain
3. Operates in 30 airports in 8 countries, with a global traffic of 90 million passengers per year
4. Strong generation of cash flow allowing continued growth

5. Strong reputation in the industry

Weaknesses

1. Overdependence on Spain and France for business
2. Lesser global presence compared competitors
3. Lack of projects in emerging economies

Opportunities

1. Greater internationalization
2. Extending current concessions
3. Strategic acquisitions to achieve synergies of business

Threats

1. Economic slowdown
2. Credit and liquidity shortages
3. Stricter rules and regulations

Abertis Competition

Competitors

Below are the 3 main Abertis competitors :

1. Atlantia
2. Acciona
3. Ferrovial

 

The brandguide table above concludes the Abertis SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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