Abertis SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 2256

SWOT Analysis of Abertis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Transport and Logistics

Tagline/ Slogan

Infrastructures that work


Leading group in the terrestrial telecommunications infrastructures and services sector in Spain

Abertis STP


Business which requires transport infrastructure and services

Target Group

Development, construction, and maintenance services for airports, toll roads, and parking garages


One of the leading international group in mobility and telecommunications infrastructure

Abertis SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Abertis :

1. Directly manages 3,800 kilometers of toll roads
2. Leading group in the terrestrial telecommunications infrastructures and services sector in Spain
3. Operates in 30 airports in 8 countries, with a global traffic of 90 million passengers per year
4. Strong generation of cash flow allowing continued growth

5. Strong reputation in the industry


1. Overdependence on Spain and France for business
2. Lesser global presence compared competitors
3. Lack of projects in emerging economies


1. Greater internationalization
2. Extending current concessions
3. Strategic acquisitions to achieve synergies of business


1. Economic slowdown
2. Credit and liquidity shortages
3. Stricter rules and regulations

Abertis Competition


Below are the 3 main Abertis competitors :

1. Atlantia
2. Acciona
3. Ferrovial


The brandguide table above concludes the Abertis SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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