Ferrovial SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 2987

SWOT Analysis of Ferrovial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Transport and Logistics

Tagline/ Slogan

Intelligent infrastructure


One of the largest private toll highway developers in the world in terms of the number of projects as well as investments

Ferrovial STP


Business which requires transport infrastructure and services

Target Group

Development, construction, and maintenance services for airports, toll roads, railroads, and parking garages


World’s leading private investor in transport infrastructure and services

Ferrovial SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ferrovial :

1. Strong financial performance
2. Growth and profitability improvement
3. Top class assets supporting cash generation
4. Workforce of 70,000 employees and operations in more than 15 countries


1. Weak international presence compared to industry leaders
2. Excessively dependent on Spain for business
3. Low investment in emerging economies


1. Selective exposure to emerging economies
2. Strategic acquisitions to achieve synergies of business
3. Diversification of services


1. Credit and liquidity shortages
2. Limited economic growth
3. Stricter rules and regulations

Ferrovial Competition


Below are the 3 main Ferrovial competitors :

1. Abengoa
2. Abertis infraestucturas
3.Actividades de construcción y servicios

The brandguide table above concludes the Ferrovial SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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