Ferrovial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ferrovial analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ferrovial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ferrovial to benchmark its business & performance as compared to the competitors and industry. Ferrovial is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ferrovial competitors and includes Ferrovial target market, segmentation, positioning & Unique Selling Proposition (USP).

Ferrovial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ferrovial Brand Analysis
Parent Company

Ferrovial

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

Intelligent infrastructure

USP

One of the largest private toll highway developers in the world in terms of the number of projects as well as investments

Ferrovial STP
Ferrovial Segmentation

Business which requires transport infrastructure and services

Ferrovial Target Market

Development, construction, and maintenance services for airports, toll roads, railroads, and parking garages

Ferrovial Positioning

World’s leading private investor in transport infrastructure and services

Ferrovial SWOT Analysis
Ferrovial Strengths

Below are the Strengths in the SWOT Analysis of Ferrovial:

1. Strong financial performance
2. Growth and profitability improvement
3. Top class assets supporting cash generation
4. Workforce of 70,000 employees and operations in more than 15 countries

Ferrovial Weaknesses

Here are the weaknesses in the Ferrovial SWOT Analysis:

1. Weak international presence compared to industry leaders
2. Excessively dependent on Spain for business
3. Low investment in emerging economies

Ferrovial Opportunities

Following are the Opportunities in Ferrovial SWOT Analysis:

1. Selective exposure to emerging economies
2. Strategic acquisitions to achieve synergies of business
3. Diversification of services

Ferrovial Threats

The threats in the SWOT Analysis of Ferrovial are as mentioned:

1. Credit and liquidity shortages
2. Limited economic growth
3. Stricter rules and regulations

Ferrovial Competition
Competitors

Below are the top 3 Ferrovial competitors:

1. Abengoa
2. Abertis infraestucturas
3.Actividades de construcción y servicios


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ferrovial. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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