Ferrovial SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ferrovial analyses the brand by its strengths, weaknesses, opportunities & threats. In Ferrovial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ferrovial to benchmark its business & performance as compared to the competitors. Ferrovial is one of the leading brands in the transport and logistics sector.

The article below lists the Ferrovial SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ferrovial SWOT Analysis:

SWOT Analysis of Ferrovial

For Ferrovial, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ferrovial Strengths

The strengths of Ferrovial looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ferrovial :

1. Strong financial performance
2. Growth and profitability improvement
3. Top class assets supporting cash generation
4. Workforce of 70,000 employees and operations in more than 15 countries

Ferrovial Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ferrovial SWOT Analysis:

1. Weak international presence compared to industry leaders
2. Excessively dependent on Spain for business
3. Low investment in emerging economies


Ferrovial Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ferrovial SWOT Analysis:

1. Selective exposure to emerging economies
2. Strategic acquisitions to achieve synergies of business
3. Diversification of services

Ferrovial Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ferrovial are as mentioned:

1. Credit and liquidity shortages
2. Limited economic growth
3. Stricter rules and regulations


Ferrovial Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ferrovial:

1. Abengoa
2. Abertis infraestucturas
3.Actividades de construcción y servicios

Hence this concludes the Ferrovial SWOT analysis.

Continue reading more about the brand/company.

About Ferrovial

Ferrovial Overview
Parent Company

Ferrovial

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

Intelligent infrastructure

USP

One of the largest private toll highway developers in the world in terms of the number of projects as well as investments

Ferrovial STP
Segmentation

Business which requires transport infrastructure and services

Target Market

Development, construction, and maintenance services for airports, toll roads, railroads, and parking garages

Positioning

World’s leading private investor in transport infrastructure and services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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