Mitsui OSK Lines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Mitsui OSK Lines

Transportation

Transport and Logistics

Ahead with expertise

One of the world’s largest and most varied fleet of vessels, from containerships to tramp vessels and specialized carriers

Business which requires transportation and logistics services

Businesses which require shipping of automobiles, iron ore, coal, wood chips, crude oil, liquefied natural gas (LNG), and chemicals

One of the world's most powerful shipping companies

Below are the Strengths in the SWOT Analysis of Mitsui OSK Lines:

1. Operate more than 800 vessels, from containerships to tramp vessels and specialized carriers for cargoes 
2. Leadership in the transport of automobiles
3. Use of advanced technologies and significant work in R & D
4. Ranks amongst world’s largest shipping companies

Here are the weaknesses in the Mitsui OSK Lines SWOT Analysis:

1. Business is highly dependent on export of automobiles
2. Decreasing return on investment is a concern

Following are the Opportunities in Mitsui OSK Lines SWOT Analysis:

1. Developing associated businesses
2. Targeting business expansion opportunities in growing markets
3. Diversifying operations to reduce risk

The threats in the SWOT Analysis of Mitsui OSK Lines are as mentioned:

1. Slowdown in global economy
2. Volatile currency rates
3. Natural disasters like earthquake, floods

Below are the top 3 Mitsui OSK Lines competitors:

1. Nippon Yusen
2. China Ocean Shipping Company (COSCO)
3. K Line