Mitsui OSK Lines SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2034

SWOT Analysis of Mitsui OSK Lines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsui OSK Lines

Parent Company

Mitsui OSK Lines




Transportation and logistics

Tagline/ Slogan

Ahead with expertise


One of the world’s largest and most varied fleet of vessels, from containerships to tramp vessels and specialized carriers



Business which requires transportation and logistics services

Target Group

Businesses which require shipping of automobiles, iron ore, coal, wood chips, crude oil, liquefied natural gas (LNG), and chemicals


One of the world's most powerful shipping companies

SWOT Analysis


1. Operate more than 800 vessels, from containerships to tramp vessels and specialized carriers for cargoes 
2. Leadership in the transport of automobiles
3. Use of advanced technologies and significant work in R & D
4. Ranks amongst world’s largest shipping companies


1. Business is highly dependent on export of automobiles
2. Decreasing return on investment is a concern


1. Developing associated businesses
2. Targeting business expansion opportunities in growing markets
3. Diversifying operations to reduce risk


1. Slowdown in global economy
2. Volatile currency rates
3. Natural disasters like earthquake, floods



1. Nippon Yusen
2. China Ocean Shipping Company (COSCO)
3. K Line

The table above concludes the Mitsui OSK Lines SWOT analysis along with its marketing and brand parameters.


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