Mitsui OSK Lines SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 3049

SWOT analysis of Mitsui OSK Lines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mitsui OSK Lines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mitsui OSK Lines to benchmark its business & performance as compared to the competitors and industry. Mitsui OSK Lines is one of the leading brands in the transport and logistics sector. The table below also lists the top Mitsui OSK Lines competitors and elaborates Mitsui OSK Lines market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mitsui OSK Lines SWOT, Competitors, Marketing STP & Brand analysis Table
Mitsui OSK Lines Brand Analysis
Parent Company

Mitsui OSK Lines




Transport and Logistics

Tagline/ Slogan

Ahead with expertise


One of the world’s largest and most varied fleet of vessels, from containerships to tramp vessels and specialized carriers

Mitsui OSK Lines STP

Business which requires transportation and logistics services

Target Group

Businesses which require shipping of automobiles, iron ore, coal, wood chips, crude oil, liquefied natural gas (LNG), and chemicals


One of the world's most powerful shipping companies

Mitsui OSK Lines SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mitsui OSK Lines. Strengths are:

1. Operate more than 800 vessels, from containerships to tramp vessels and specialized carriers for cargoes 
2. Leadership in the transport of automobiles
3. Use of advanced technologies and significant work in R & D
4. Ranks amongst world’s largest shipping companies


Here are the weaknesses in the Mitsui OSK Lines SWOT Analysis:

1. Business is highly dependent on export of automobiles
2. Decreasing return on investment is a concern


Following are the Opportunities in Mitsui OSK Lines SWOT Analysis:

1. Developing associated businesses
2. Targeting business expansion opportunities in growing markets
3. Diversifying operations to reduce risk


The threats in the SWOT Analysis of Mitsui OSK Lines are as mentioned:

1. Slowdown in global economy
2. Volatile currency rates
3. Natural disasters like earthquake, floods

Mitsui OSK Lines Competition

Below are the top 3 Mitsui OSK Lines competitors:

1. Nippon Yusen
2. China Ocean Shipping Company (COSCO)
3. K Line

The brandguide table above concludes the Mitsui OSK Lines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mitsui OSK Lines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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