Nippon Yusen SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1768

SWOT Analysis of Nippon Yusen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nippon Yusen

Parent Company

Mitsubishi Group




Transport and Logistics

Tagline/ Slogan

More than shipping


World’s one of the largest shipping company

Nippon Yusen STP


Business which requires transportation and logistics services

Target Group

Businesses which require global logistics and bulk shipping services


Through safe and dependable transport, we contribute to

the betterment of societies throughout the world as a comprehensive

global-logistics enterprise offering ocean, land, and air transportation

Nippon Yusen SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nippon Yusen :

1. Operating in 36 countries and 412 centers
2. Owns total 827 vessels
3. Provides solutions tailored to customers’ needs by integrating different types of infrastructure
4.Sheer diversity of infrastructure


1. Decreasing revenues and operating income
2.Lesser known than its global competitors


1. Minimize impact of market volatility by decreasing the large procurements required for maintaining a fixed vessel fleet over a long term
2. Strengthen sales capabilities
3.Increasing customer base and capabilities through acquisitions


1. Fluctuations in currency exchange rates
2. A major shipping accident
3.Changes in overall shipping and freight markets

Nippon Yusen Competition


Below are the 3 main Nippon Yusen competitors :

1. A.P. Moller-Maersk
3. China ocean shipping company

The brandguide table above concludes the Nippon Yusen SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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