OOIL Orient Overseas SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1461

SWOT Analysis of OOIL Orient Overseas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OOIL Orient Overseas

Parent Company

Orient Overseas (International) Limited (OOIL)




Transport and Logistics

Tagline/ Slogan

We take it personally


Hong Kong’s most recognized global brand

OOIL Orient Overseas STP


Business which requires transportation and logistics services

Target Group

Businesses which require marine container transportation and related logistics services


One of the world’s largest integrated international transportation and logistics companies

OOIL Orient Overseas SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of OOIL Orient Overseas :

1. Fleet of about 90 containerships with an overall capacity of some 390,000 20-foot equivalent units (TEU)
2. 270 offices in some 60 countries with 8000 employees
3. Industry leader in the use of information technology and e-commerce to manage the entire cargo transport process.
4. Container terminal operations at strategic locations


1. Decreasing profit margins
2. Reduced capacity
3. Highly dependent on Asia for business


1. Joint venture with other players to gain economies of scale
2. Expand customer base geographically or through new services
3. Available technology innovations


1. Deterioration in trading conditions
2. Increasing fuel prices
3. Increasing competition

OOIL Orient Overseas Competition


Below are the 3 main OOIL Orient Overseas competitors :

1. A.P. Moller-Maersk
2. China Ocean Shipping Company
3. China Merchants Holding Company Limited

The brandguide table above concludes the OOIL Orient Overseas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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