OOIL Orient Overseas SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 1708

SWOT analysis of OOIL Orient Overseas analyses the brand/company with its strengths, weaknesses, opportunities & threats. In OOIL Orient Overseas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like OOIL Orient Overseas to benchmark its business & performance as compared to the competitors and industry. OOIL Orient Overseas is one of the leading brands in the transport and logistics sector. The table below also lists the top OOIL Orient Overseas competitors and elaborates OOIL Orient Overseas market segmentation, target group, positioning & Unique Selling Proposition (USP).

OOIL Orient Overseas SWOT, Competitors, Marketing STP & Brand analysis Table
OOIL Orient Overseas Brand Analysis
Parent Company

Orient Overseas (International) Limited (OOIL)




Transport and Logistics

Tagline/ Slogan

We take it personally


Hong Kong’s most recognized global brand

OOIL Orient Overseas STP

Business which requires transportation and logistics services

Target Group

Businesses which require marine container transportation and related logistics services


One of the world’s largest integrated international transportation and logistics companies

OOIL Orient Overseas SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of OOIL Orient Overseas. Strengths are:

1. Fleet of about 90 containerships with an overall capacity of some 390,000 20-foot equivalent units (TEU)
2. 270 offices in some 60 countries with 8000 employees
3. Industry leader in the use of information technology and e-commerce to manage the entire cargo transport process.
4. Container terminal operations at strategic locations


Here are the weaknesses in the OOIL Orient Overseas SWOT Analysis:

1. Decreasing profit margins
2. Reduced capacity
3. Highly dependent on Asia for business


Following are the Opportunities in OOIL Orient Overseas SWOT Analysis:

1. Joint venture with other players to gain economies of scale
2. Expand customer base geographically or through new services
3. Available technology innovations


The threats in the SWOT Analysis of OOIL Orient Overseas are as mentioned:

1. Deterioration in trading conditions
2. Increasing fuel prices
3. Increasing competition

OOIL Orient Overseas Competition

Below are the top 3 OOIL Orient Overseas competitors:

1. A.P. Moller-Maersk
2. China Ocean Shipping Company
3. China Merchants Holding Company Limited

The brandguide table above concludes the OOIL Orient Overseas SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to OOIL Orient Overseas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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