OOIL Orient Overseas SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1211

SWOT Analysis of OOIL Orient Overseas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OOIL Orient Overseas

Parent Company

Orient Overseas (International) Limited (OOIL)




Transportation and logistics

Tagline/ Slogan

We take it personally


Hong Kong’s most recognized global brand



Business which requires transportation and logistics services

Target Group

Businesses which require marine container transportation and related logistics services


One of the world’s largest integrated international transportation and logistics companies

SWOT Analysis


1. Fleet of about 90 containerships with an overall capacity of some 390,000 20-foot equivalent units (TEU)
2. 270 offices in some 60 countries with 8000 employees
3. Industry leader in the use of information technology and e-commerce to manage the entire cargo transport process.
4. Container terminal operations at strategic locations


1. Decreasing profit margins
2. Reduced capacity
3. Highly dependent on Asia for business


1. Joint venture with other players to gain economies of scale
2. Expand customer base geographically or through new services
3. Available technology innovations


1. Deterioration in trading conditions
2. Increasing fuel prices
3. Increasing competition



1. A.P. Moller-Maersk
2. China Ocean Shipping Company
3. China Merchants Holding Company Limited

The table above concludes the OOIL Orient Overseas SWOT analysis along with its marketing and brand parameters.


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