Aeroports de Paris SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2407

SWOT Analysis of Aeroports de Paris with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aeroports de Paris

Parent Company

Aeroports de Paris




Transportation and Logistics

Tagline/ Slogan



World's second largest airport group in terms of turnover



Business which require managing and regulating air transportation

Target Group

Businesses which require managing and regulating airports


World leader in air mail and freight handling

SWOT Analysis


1. Owns and manages the fourteen civil airports and airfields
2. World's second largest airport group in terms of turnover
3. Acquired 38% of TAV Airports, the leading airport operator in Turkey
4. World leader in air mail and freight handling


1. Limited budget as government is majority stakeholder
2. Low global presence


1. Acquisitions to increase global footprint
2. Expansion in emerging economies

3. Improving existing processes and systems


1. Decreasing revenues due to price competition among airline companies
2. Stricter laws and regulations
3.Increasing cost of fuel



1. Aeroporti de Roma S.p.A.
2. BAA Airports Limited
3. Fraport AG Frankfurt Airport services worldwide

The table above concludes the Aeroports de Paris SWOT analysis along with its marketing and brand parameters.


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