Aeroports de Paris SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Aeroports de Paris analyses the brand by its strengths, weaknesses, opportunities & threats. In Aeroports de Paris SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aeroports de Paris to benchmark its business & performance as compared to the competitors. Aeroports de Paris is one of the leading brands in the transport and logistics sector.

The article below lists the Aeroports de Paris SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Aeroports de Paris SWOT Analysis:

SWOT Analysis of Aeroports de Paris

For Aeroports de Paris, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Aeroports de Paris Strengths

The strengths of Aeroports de Paris looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aeroports de Paris :

1. Owns and manages the fourteen civil airports and airfields
2. World's second largest airport group in terms of turnover
3. Acquired 38% of TAV Airports, the leading airport operator in Turkey
4. World leader in air mail and freight handling

Aeroports de Paris Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aeroports de Paris SWOT Analysis:

1. Limited budget as government is majority stakeholder
2. Low global presence


Aeroports de Paris Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aeroports de Paris SWOT Analysis:

1. Acquisitions to increase global footprint
2. Expansion in emerging economies

3. Improving existing processes and systems

Aeroports de Paris Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aeroports de Paris are as mentioned:

1. Decreasing revenues due to price competition among airline companies
2. Stricter laws and regulations
3.Increasing cost of fuel


Aeroports de Paris Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Aeroports de Paris:

1. Aeroporti de Roma S.p.A.
2. BAA Airports Limited
3. Fraport AG Frankfurt Airport services worldwide

Hence this concludes the Aeroports de Paris SWOT analysis.

Continue reading more about the brand/company.

About Aeroports de Paris

Aeroports de Paris Overview
Parent Company

Aeroports de Paris

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

NA

USP

World's second largest airport group in terms of turnover

Aeroports de Paris STP
Segmentation

Business which require managing and regulating air transportation

Target Market

Businesses which require managing and regulating airports

Positioning

World leader in air mail and freight handling


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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