Aeroports de Paris SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Aeroports de Paris, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aeroports de Paris to benchmark its business & performance as compared to the competitors, and make strategic improvements. Aeroports de Paris is one of the leading brands in the transport and logistics sector.
The article below lists the Aeroports de Paris SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Aeroports de Paris SWOT Analysis:
In this article:
For Aeroports de Paris, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Aeroports de Paris looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aeroports de Paris :
1. Owns and manages the fourteen civil airports and airfields
2. World's second largest airport group in terms of turnover
3. Acquired 38% of TAV Airports, the leading airport operator in Turkey
4. World leader in air mail and freight handling
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aeroports de Paris SWOT Analysis:
1. Limited budget as government is majority stakeholder
2. Low global presence
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aeroports de Paris SWOT Analysis:
1. Acquisitions to increase global footprint
2. Expansion in emerging economies
3. Improving existing processes and systems
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aeroports de Paris are as mentioned:
1. Decreasing revenues due to price competition among airline companies
2. Stricter laws and regulations
3.Increasing cost of fuel
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Aeroports de Paris:
1. Aeroporti de Roma S.p.A.
2. BAA Airports Limited
3. Fraport AG Frankfurt Airport services worldwide
Hence this concludes the Aeroports de Paris SWOT analysis.
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|Aeroports de Paris Overview|
Aeroports de Paris
World's second largest airport group in terms of turnover
|Aeroports de Paris STP|
Business which require managing and regulating air transportation
Businesses which require managing and regulating airports
World leader in air mail and freight handling
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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